19 Dec 1997
| by KAREN YATES
The Nationwide Building Society has called for a more powerful
Advertising Standards Authority...The Nationwide Building Society has called for a more powerful
Advertising Standards Authority ...
this week. The merged company, Diageo, must sell its Dewar s
Scotch whisky and Bombay Sapphire gin brands ...
advertising account, which will cover branding work for its
forthcoming banking and telesales operations ...
19 Dec 1997
| by ANNA GRIFFITHS
meetings with management. The assignment
is being described by Elida Faberge only as a brand development...meetings with management. The assignment
is being described by Elida Faberge only as a brand development ...
to promote Coors, the US premium
lager distributed in the UK by Scottish Courage. The brand, already ...
for the Van den Bergh brands, Peperami and
Flora.
The ABC Council meeting on 18 December to finalise ...
18 Dec 1997
| by DANNY ROGERS
as a clever way of brand
building in a climate hostile to straightforward tobacco ads.
John ...
. If we believed one of these ads
was using a cigarette brand name to directly promote smoking, we would ...
submission to the European Council of Health Ministers that
products using cigarette brands were indirectly ...
12 Dec 1997
| by MARK HUNTER
promotional
pampering, a woman s happiest moment can generate a number of brand
loyalties that will last ...
that brand
loyalty is achieved as early as the third month of pregnancy. So in some
cases you might argue ...
-honoured mechanisms of ensuring a
client s name and brand are well-recognised by influential
professionals ...
12 Dec 1997
| by LARRY BARKER
If there s one thing more disappointing than not winning a major US
sportswear brand it s getting...If there s one thing more disappointing than not winning a major US
sportswear brand ...
to his restraint and the
power of the brand that these do not look grisly. There aren t many
products ...
clock.
Aer Lingus
Project: Brand campaign
Client: David Bunworth, marketing director ...
12 Dec 1997
| by ROBERT GRAY
was to sell a dream. When they began there was a
heap of old, neglected buildings still occupied by someone ...
to building up awareness among four groups: parents of potential pupils,
the children themselves, feeder ...
of the promotion Bhs stores are carrying special packs of Osram
incandescent lamps and point of sale branding ...
11 Dec 1997
| by AMANDA RICHARDS
The British Council has appointed its first director of corporate
brand development in preparation...remit is to develop all aspects of the brand including corporate
identity, customer care, building ...
The British Council has appointed its first director of corporate
brand development in preparation for a major rebranding.
Johnnie Seidler, account director with corporate identity ...
11 Dec 1997
| by ROBERT GRAY
and
brands?
This contentious issue makes some profoundly uneasy. David French,
chairman ...
undermined, even the spectre of brand logos appearing on uniforms
has been raised. But the latter appears ...
stretch of the imagination a visual-branding
exercise, says Care Services sales and marketing manager ...
05 Dec 1997
| by NICK PURDOM
relocation brand identity which would
give coherence to all material used in the programme and capture ...
this was designed to conform to Preview s rather
formal house style, but branded with the relocation identity ...
established in London, Bath, Portland and
Portsmouth.
These had relocation branded exhibition panels ...
05 Dec 1997
| by JULIETTE GARSIDE
of the presidency is bridge-building - helping people to come
together, said Gleeson.
Gleeson will spend ...