to remove filtersGap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
with a brief to broaden the brand s franchise outside the US. Gap is now said to be looking ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
, the agency s brand consultancy. He will report directly to JWT s chief executive, Stephen Carter ... with a new determination by the John Lewis subsidiary to put more effort into branding. Waitrose ... , such as the rise in own-brands, value-added and non-food products and Sunday opening. The partnership ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
Waitrose alters image with BHO
18 Dec 1997 | by DANNY ROGERS
and is understood to have a brief to build a more focused approach to Waitrose s marketing. Price ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
is to deliver and build a brand or corporate message in the form of this company is responsive, approachable and open for business . It called this phenomenon brand-response TV . Last week, ITV announced ... information on their brands (Campaign, 5 December). The call-handling technology for Call ITV ...
DMB&B to build Wickes’ share
11 Dec 1997 | by ANNE-MARIE CRAWFORD
campaign in a bid to steal market share from DIY superstores and building trade suppliers.
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four...as brand marketing departmental director. He was appointed to oversee brand building on a temporary ... Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four ... Telstar has appointed Branded, the strategic marketing company founded by ex-Sky marketer Philip Ley ...
ADVERTISING & PROMOTION: Kwik Save in loyalty drive
11 Dec 1997 | by DRAYTON BIRD
Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during...Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop ... . Kwik Save brand director Alan Shepherd said: We believe that third-party promotions have a ...
REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero.... The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero ... , the Quaker Oats UK commercial director for cereals with marketing responsibility for brands including Sugar ... Potgieter, who is currently responsible for branding and new product development. - Marketing Week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
