to remove filtersLeo Burnett sees off two to relaunch the Motorola microchip
12 Dec 1997 | by ELEANOR TRICKETT
headquarters in Phoenix, Arizona. This unit is expected to steer the group s drive to get its brand more ...
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HEADLINER: Gentle giant of a media buyer throws his bowler in the ring - Nigel Allmond is not quite the hard man he appears to be, Claire Beale reveals
19 Dec 1997 | by NIGEL ALLMOND
rachet deal gives an initial 75/25 split). It s MGM s first real expansion beyond the MGM brand ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
the latest gizmo from Silicon Valley, it is all too important when it comes to building and commissioning ...
Building society top job goes to ex-C&W chief
11 Dec 1997 | by PATRICK BARRETT
. Blakemore, who replaces marketing director John Wriglesworth, is expected to co-ordinate a brand-building ... Bradford controversial former marketing chief, Ruth Blakemore, as commercial director. The building society, the UK s second largest after Nationwide, has been conducting a review of its marketing ...
ITV set to bolster direct response
05 Dec 1997 | by CLAIRE BEALE
Hardie, and ITV claims that by associating their brands more closely with ITV through use of the Call ITV logo and number, advertisers can tap into the credibility and stature of the ITV brand ... to recognise key words and phrases describing the ad, so if viewers don t remember the brand name, they can ...
CAMPAIGN DIRECT: ON THE RECORD - How does Equity, Orange’s customer loyalty drive, set it apart from competitors? Eleanor Trickett finds out
05 Dec 1997 | by ELEANOR TRICKETT
time in the rewards package. Phil Hendey, head of brand management at Orange, explains ...
CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports
04 Dec 1997 | by JANE BAINBRIDGE
There once was a time when a huge gulf separated the techies in anoraks and the brand gurus...There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ...
THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN
28 Nov 1997
Product: Compaq brand...Computers Product: Compaq brand The agency decided that advertising needed a new role to change ... of Interflora s work; and to create a contemporary identity for the brand. Commendation Winner ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
Coca-Cola has hired St Luke s for a special project developing a global brand that would sit...Coca-Cola has hired St Luke s for a special project developing a global brand that would sit ... the starting point for the development of a brand with a cultural reach as wide as Coke s. Marketing ... from the Boston Consulting Group, having been at United Distillers where he was brand director ...
MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes
28 Nov 1997 | by CLAIRE BEALE
into a new format under the Magic brand. Now Magic is being adapted for its TV debut, building ... s portfolio of existing brands are already being marshalled to help make a reality. For Emap has made ... compressed and ultimately overwhelming TV market of the next millennium, familiar brands will become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
