19 Dec 1997
| by JOHN OWEN
s antacid brand, which spent just pounds 1.2 million
in the 12 months to December. BBH won the pounds 7 ...
18 Dec 1997
| by JEREMY BULLMORE
Inns, ahead of the chain s first brand
building push next year....Whitbread Hotels has appointed a new marketing director to head up
its budget hotel brand Travel Inns, ahead of the chain s first brand
building push next year.
Guy Parsons, 34, joins from ...
the 190-strong chain s first
brand-building campaign through recently appointed agency, Holder Henry ...
18 Dec 1997
| by AMANDA RICHARDS
, carrying the line You should see what
has happened at Butlin s . The mix of brand building and direct ...
accommodation and the building of
sub-tropical waterworlds and all-weather sports courts ...
18 Dec 1997
| by RAYMOND SNODDY
Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and
looking at how we can develop them as leisure travellers - something we
have never done before, said Alison Copus, general manager
marketing.
The company began by concentrating ...
12 Dec 1997
| by LARRY BARKER
If there s one thing more disappointing than not winning a major US
sportswear brand it s getting...If there s one thing more disappointing than not winning a major US
sportswear brand ...
to his restraint and the
power of the brand that these do not look grisly. There aren t many
products ...
clock.
Aer Lingus
Project: Brand campaign
Client: David Bunworth, marketing director ...
12 Dec 1997
| by ELEANOR TRICKETT
s size and significance, Gottlieb
said.
He added: We re not changing our brand but we ...
, Eurostar, VirginNet, Britannia Building
Society and Virgin Vie.
...
12 Dec 1997
| by MICHELE MARTIN
from both agencies.
JWT s first work for the brand is expected to appear in the spring when ...
12 Dec 1997
| by ELEANOR TRICKETT
for comment.
Brand development is becoming more important than ever, according to a
survey of senior ...
05 Dec 1997
| by MAIRI CLARK
I d most like to get
delayed on , I thought, that s how everyone should regard the brand ,
he ...
promoting Ireland to
international businesses. He joined the brewer, Guinness, in 1977 as
brand manager ...
04 Dec 1997
| by NEIL JONES, Director, TMD Carat
TDI has signed up the nicotine substitute brand, Nicorette, to
sponsor free travel on London...TDI has signed up the nicotine substitute brand, Nicorette, to
sponsor free travel on London s buses and tubes on New Year s Eve.
The deal, worth pounds 225,000, comprises 1200 posters across the
Underground network, 500 bus sides and 30,000 Docklands Light Railway
leaflets. Nicorette branding will also ...