19 Dec 1997
| by RICHARD COOK
Consider this: in the summer of 1990, according to unprompted
brand-awareness indicators...words, we are using sponsorship to build awareness of the brand. But the
New Year s sponsorship is a ...
Consider this: in the summer of 1990, according to unprompted
brand-awareness indicators ...
sponsor of Italia 90, and in so doing had showed
just what sponsorship was good at - raising brand ...
19 Dec 1997
| by DAVE PHILLIPS
In days of yore, when the principal function of advertising was to
lodge the brand name (and a USP...In days of yore, when the principal function of advertising was to
lodge the brand name (and a ...
ludicrous.
Not so nowadays, when we have a few campaigns running without any
branding whatsoever and an increasing number that eschew conventional
branding methods.
But what exactly do we mean by non-branding ...
19 Dec 1997
| by KAREN YATES
The Nationwide Building Society has called for a more powerful
Advertising Standards Authority...The Nationwide Building Society has called for a more powerful
Advertising Standards Authority ...
this week. The merged company, Diageo, must sell its Dewar s
Scotch whisky and Bombay Sapphire gin brands ...
advertising account, which will cover branding work for its
forthcoming banking and telesales operations ...
19 Dec 1997
| by ANNA GRIFFITHS
and drinks company overhauls its brand
strategy....TMD Carat has won the media planning and buying business for the
Princes Group as the food and drinks company overhauls its brand
strategy.
The media account, which Princes claims will be worth pounds 5 million
in 1998, was previously handled by J. Walter Thompson Manchester on a
full ...
19 Dec 1997
| by ANNA GRIFFITHS
meetings with management. The assignment
is being described by Elida Faberge only as a brand development...meetings with management. The assignment
is being described by Elida Faberge only as a brand development ...
to promote Coors, the US premium
lager distributed in the UK by Scottish Courage. The brand, already ...
for the Van den Bergh brands, Peperami and
Flora.
The ABC Council meeting on 18 December to finalise ...
19 Dec 1997
| by RICHARD COOK
actually behave. And you need to build brands from the bottom up,
because if customers experience of the product does not match the brand
story, you re wasting your time.
CCHM will offer a through-the-line service embracing consultancy as well
as advertising. Dubbing itself the UK s only service brand agency ...
19 Dec 1997
| by CAROLINE MARSHALL
advertising brands in the world....of the strongest
privately owned advertising brands in the world.
Is this the first step to Leo Burnett ...
was not interested; it
reopened talks with BBH about nine months ago.
As a premium brand with strong ...
.
In this case, both sides want BBH to remain a stand-alone brand with
majority control, a factor ...
19 Dec 1997
| by ALASDAIR REID
world class - and viable - business news
brand....world class - and viable - business news
brand.
Under the terms of the deal announced last week ...
brands attract a minuscule proportion of worldwide
revenues.
This is a tiny medium - and yet ...
19 Dec 1997
| by JOHN TYLEE
it a catalyst for European success.
The FCB of 20 years ago was the most important agency brand ...
as part of plans to build a European network of its own after
the dissolution of the alliance between ...
director, to London in order to build the group s creative profile
(Campaign, 24 October).
...
19 Dec 1997
| by CAROLINE MARSHALL
coverage.
The deal, worth more than pounds 1 million, will create cross-branding
opportunities ...
signed by Budweiser as a World Cup spokesman,
will write a number of branded columns for the tabloid ...
by Budweiser through on-pack promotions that carry
Sun branding.
News of the World will run a Fantasy ...
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