Hakuhodo picks up branding business for Muji expansion
26 Sep 1997 | by JOHN TYLEE
Muji to a wider audience via a branding campaign to coincide with an increased product range ...
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CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO
In these days of global marketing and brand image, why is it the very companies that build...In these days of global marketing and brand image, why is it the very companies that build corporate identities are unable to stick with a name for themselves for more than 30 minutes? When companies merge or are taken over, there is often a need for a name change. When the founder of a top ...
CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences
26 Sep 1997 | by ANDY FRY
across Europe and is itself an example of brand extension. The logical starting point is to look ... and the Wall Street Journal are all brand extensions of Dow Jones. EBN taps into Dow Jones market ... and credibility that those brands have built, Clements says. But the strategy is not simply to be a TV version ...
takes it round the globe/Nestle varies its brand messages without compromising its global stance
26 Sep 1997 | by MICHELE MARTIN
); and Ogilvy s nutrition, dairy and chilled brands. But Nestle is careful to use them market by market ... . In a world dominated increasingly by international brands, Nestle knows it has to standardise more ... the company, but now it also encourages working groups, particularly in Europe where its brand managers ...
for the creativity that could turn a product into a top-selling brand
26 Sep 1997 | by RICHARD LEWIS, managing director of Pou
process can be results that add millions of pounds to brand and shareholder value yet, as I have said ...
CAMPAIGN REPORT: EUROPEAN MEDIA - Research, time to try a new approach/As media fragments even further and clients call for tighter data, researchers are finding it far harder to come up with the goods Sue Elms says it’s time more feasible ways of
26 Sep 1997 | by SUE ELMS, worldwide research director o
media activity is based and this put me in mind of the Biblical advice to build your house on rock...Campaign asked me to answer a series of questions about the foundations on which our European media activity is based and this put me in mind of the Biblical advice to build your house on rock ... and attitudes will accompany this. I am confident in our ability to build capable data systems and even ...
O&M swipes Perrier global task
26 Sep 1997 | by HARRIET GREEN
water brand for four years....mineral water brand for four years. O s Paris office will lead the business although local shops in individual countries will also create advertising for the brand. Perrier is expected to spend pounds 2 ... will remain. Nestle, which acquired Perrier in 1992, is understood to be keen to revitalise the brand ...
Jammie Dodgers TV idea from Saatchis leads to pounds 1.5m task
26 Sep 1997 | by Our Parliamentary correspondent
The children s biscuit brand, Jammie Dodgers, has signed up Saatchi & Saatchi to take it back...The children s biscuit brand, Jammie Dodgers, has signed up Saatchi Saatchi the group product ... Askwith - came up with an idea which they thought would be perfect for the brand 18 months ago ... . At the time it was not ready to put money behind the brand, Rudaizky said, but Burtons rang up a year ...
Coca-Cola appoints Euro RSCG to global advertising project
26 Sep 1997 | by EMMA HALL
assignment for one of the corporation s global brands....Euro RSCG Wnek Gosper has won a place on the prestigious Coca-Cola roster by securing a worldwide assignment for one of the corporation s global brands. The appointment is thought to have ... . It is not yet known which of Coca-Cola s brands the agency will work on, or if the mystery brand is on sale ...
Lowes wins battle for Diesel account
26 Sep 1997 | by HARRIET GREEN
Lowe Howard-Spink has landed the worldwide advertising task for Diesel, the Italian fashion brand...brand, after a protracted six-month review in which more than 22 agencies across Europe vied ... of quirky branding campaigns from the Swedish agency, DDB Paradiset. Paradiset, which was not involved in the final round of formal presentations, will continue to work with Diesel on brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
