21 Dec 1998
account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review.
The review for Beefeater, billings ...
. The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua.
...
21 Dec 1998
account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review.
The review for Beefeater, billings ...
. The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua.
...
19 Dec 1998
| by IAN DARBY
the positioning of key brands Persil, Persil Colour,
Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour,
Persil Washing-Up Liquid and Jif on the internet.
Lever is in discussions with web site owners to launch a series of
branded micro-sites within larger sites. These micro-sites would carry
information on brands to build Lever s reputation as a ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
Amra, the regional sales house, has boosted its team of sales
executives by nine across all its publishing clients.
19 Dec 1998
| by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is
relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is
relaunching its corporate brand ...
developed
a campaign called Share a Thought to increase brand and service
recognition ...
spontaneous
awareness of the Nortel brand from 14% to 20%.
...
19 Dec 1998
| by DAVID MURPHY
late!
What would be your dream brand to work on?
I d love to work on an authentic outdoors brand such as the American
clothes label, Patagonia. It is genuinely interested in conserving ...
: Bass
Brand: Carling
...
19 Dec 1998
| by STEVE BELL
BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services ...
in the top ten UK brands in terms of brand bonding .
The remaining seven places, with the exception of Swiss company Nestle s
Nescafe, are occupied by US companies.
Brand bonding is calculated ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
channel brands, such as Sky Sports....channel brands, such as Sky Sports.
The list is likely to include its agency of record, M We want a
strong portfolio of programme brands which are the most valuable in the
TV marketplace ...
, gears up for a
major push across its eight core brands (see Marketing, December 3).
The drive ...
19 Dec 1998
product
manager with no current brands on my hands, responsible for generating
future sales for GBH....I have spent the week trying to escape the Kafkaesque web spun to
entrap me by my boss Billy The Spider Bolleaux when he intimated that
I am on his redundancy hit-list. On the one hand I am the new product
manager with no current brands on my hands, responsible for generating
future sales for GBH ...
19 Dec 1998
| by STEVE BELL
strengths are in brand building, communications and customer
relationships. They need someone who is much ...
I joined my time was spent creating structures and building up the
food products. The next stage ...