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BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

NEW MEDIA: Lever builds net links

the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet. Lever is in discussions with web site owners to launch a series of branded micro-sites within larger sites. These micro-sites would carry information on brands to build Lever s reputation as a ...

MEDIA: Amra builds sales team

Amra, the regional sales house, has boosted its team of sales executives by nine across all its publishing clients.

Nortel in brand push

Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand ... developed a campaign called Share a Thought to increase brand and service recognition ... spontaneous awareness of the Nortel brand from 14% to 20%. ...

MARKETING MIX: Brand manager of the week

late! What would be your dream brand to work on? I d love to work on an authentic outdoors brand such as the American clothes label, Patagonia. It is genuinely interested in conserving ... : Bass Brand: Carling ...

WPP reveals top three UK brands

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services ... in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception of Swiss company Nestle s Nescafe, are occupied by US companies. Brand bonding is calculated ...

Sky ad drive to put emphasis on channel brands

channel brands, such as Sky Sports....channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ... , gears up for a major push across its eight core brands (see Marketing, December 3). The drive ...

CAREERS: The Secret Diary of Brian The Brand Manager

product manager with no current brands on my hands, responsible for generating future sales for GBH....I have spent the week trying to escape the Kafkaesque web spun to entrap me by my boss Billy The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new product manager with no current brands on my hands, responsible for generating future sales for GBH ...

Pret chief quits in tactics shift

strengths are in brand building, communications and customer relationships. They need someone who is much ... I joined my time was spent creating structures and building up the food products. The next stage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.