to promote its new yo-yo brand; the ECB hired Westminster Strategy because it wanted to change the status ... director of evaluation specialist CARMA International, adds: Our global clients are focusing on brand ... of this sort for a brand or corporation. Intelligence, in every sense, is needed to reshape campaigns ...
January at The Dorchester. The theme is Your People as Brand Evangelists and will be chaired...PR Week s fourth annual Communicating Business Strategy conference is being held on Thursday 21 January at The Dorchester. The theme is Your People as Brand Evangelists and will be chaired by Will Whitehorn of Virgin Management. Call Tania Cassell on 0171 413 4116 for details. ...
and office building on top of the airport s rail terminal....Frankfurt airport has hired Public Relations Partners to attract investors to fund a retail and office building on top of the airport s rail terminal. Work on the corporate and financial ... to complete the building by 2004 at a projected cost of up to pounds 314 million. ...
Whitbread Beer Company has restructured its in-house PR across its range of beer brands, which...Whitbread Beer Company has restructured its in-house PR across its range of beer brands, which include Heineken and Stella Artois, with the appointment of a brand communications director. Phil ... for sponsorship, press, PR and new media initiatives. Among the other brands he will be overseeing ...
to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive...to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive ... brand to being a successful big brand. said Brain. Dr Pepper is Cadbury Schweppes main beverage brand after the Schweppes range , whose PR is handled by Hill and Knowlton. The company ...
VF Jeanswear has appointed Ketchum Life to reposition the Lee brand in spring 1999....VF Jeanswear has appointed Ketchum Life to reposition the Lee brand in spring 1999 ... -competitive pitch. Ketchum Life already handles consumer PR for VF brand Wrangler, the UK s second biggest-selling jeans brand. The agency won the Wrangler account from Anderson Whitehill last year. The account ...
IPR president Peter Walker was advising on brand protection amid an international dispute two...IPR president Peter Walker was advising on brand protection amid an international dispute two weeks ago. He was on an official visit to address Turkish PR association the PRCi when public anger against Italy s refusal to extradite Kurdish guerrilla leader Abdullah Ocalan ran high ...
During the past six years Midland Bank has been struggling to find a brand image that is modern...During the past six years Midland Bank has been struggling to find a brand image that is modern, positive and reassuring for the customer. Five years and three costly makeovers later, Midland ... plc announcing that all of its units will be brought under the one brand. The order ...
,000 in annual fees and covering its brand name across all sports....200,000 in annual fees and covering its brand name across all sports. Adidas has received ... in the run-up to the 1994 World Cup. Its brief has since expanded to cover the Adidas brand across all ... . The brand PR brief includes promoting Adidas sponsorship of featherweight boxing champion Prince Naseem ...
the bewildering assortment of products on offer, brands which can be trusted are most likely to end up...the bewildering assortment of products on offer, brands which can be trusted are most likely to end up in the shopping trolley. This element of trust not only relates to the performance of the brand ... if they introduce more environmental products. The importance is in how it relates to brand reputation ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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