to remove filtersPrince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. Sponsors will not advertise their own products directly but will have their branding placed on the scheme ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...
Martin Dawes launches Breathe
19 Dec 1998 | by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...
Pru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
series of business units comprising three UK brands: Prudential, Egg and Scottish Amicable. ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand ... of maintaining a high level of brand awareness. This will include point-of-purchase material with tailor-made activity for major brands. Mike Townend, co-founder and managing director of Dynamo, said: Fisher ...
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
in September after only eight months in the job. Tim Evans, who was Cellnet s brand director, also left ... ability. This presents a terrific op-portunity to build upon the success of Cellnet s direct marketing ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
above or below it. This is the first time that a brand campaign has been informed by the use of all ... of the brand. Craik Jones Watson Mitchell Voelkel also walked away with a handful of awards for its ...
Mattel goes to Dynamo
17 Dec 1998 | by DANNY ROGERS
-school brand Fisher-Price....Mattel has appointed Dynamo to handle direct marketing and sales promotion activity for its pre-school brand Fisher-Price. ...
Heinz promotes Duff to Euro job
17 Dec 1998 | by DANNY ROGERS
, Duff launched the Heinz At Home direct marketing programme. Designed to build loyalty and cross ... , under the Weightwatchers brand. With the growing trend among European consumers for eating out ... brand development manager in the ketchup and condiments division, is leaving the company in January ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
