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Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand ... developed a campaign called Share a Thought to increase brand and service recognition ... spontaneous awareness of the Nortel brand from 14% to 20%. ...
late! What would be your dream brand to work on? I d love to work on an authentic outdoors brand such as the American clothes label, Patagonia. It is genuinely interested in conserving ... : Bass Brand: Carling ...
This week s mystery brand is in a product category mentioned and recommended by Hippocrates around...This week s mystery brand is in a product category mentioned and recommended by Hippocrates ... then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world. It was one of the first brands to contain fluoride and its launch followed a manufacturer ...
product manager with no current brands on my hands, responsible for generating future sales for GBH....I have spent the week trying to escape the Kafkaesque web spun to entrap me by my boss Billy The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new product manager with no current brands on my hands, responsible for generating future sales for GBH ...
major campaign for Hoegaarden, the Belgian white beer brand....Mother has taken on a third slice of Whitbread business this week by winning the brief to create a major campaign for Hoegaarden, the Belgian white beer brand. The agency already works ... with an agency whose dynamic creativity will add excitement to the brand. Hoegaarden, which ...
. Noble has been at Diageo since 1994. During this time, he was lead brand strategist for the Smirnoff portfolio, including Smirnoff Red, Black and Mule flavours. The brand extensions, which been launched ...
with the Club 18-30 brand both overseas and in the UK, and have seen a lot of changes in the industry. One ... greatest achievements have been to link Club 18-30 with a cross section of third-party brands, thereby increasing brand awareness for all parties. What would be your dream brand to work on? I think ...
United Biscuits has moved the chief marketer for its Young s frozen food brand to McVitie...United Biscuits has moved the chief marketer for its Young s frozen food brand to McVitie s Prepared Foods to oversee expansion of the San Marco pizza brand. Anthony Risso-Gill, marketing ... -Gill oversaw the successful rebranding of its Ross seafood range to the umbrella Young s brand ...
A family favourite for the festive season, this week s mystery brand originated in Leeds in 1947...A family favourite for the festive season, this week s mystery brand originated in Leeds in 1947 ... games, Brand X probably seems slightly old-fashioned. Yet it remains popular. Three million ... /mystery enthusiasts, Brand X might also have provided the inspiration for Quentin Tarantino when he came to naming ...
, who having been promoted to brand manager within three weeks of arriving as an under assistant promotions manager, now finds herself promoted to manager of brands and strategy. This, remember, is Deep ... . All I have to do is persuade GBH to buy the brand and then develop it for English tastes. I have a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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