to remove filtersMEDIA: Amra builds sales team
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Amra, the regional sales house, has boosted its team of sales executives by nine across all its publishing clients.
Search results for Brand Building
Search filters:
Add Search Filters:
By Date
By Channel
- Digital marketing (187)
- Direct Marketing (168)
- Marketing (1369)
- Public Relations (54)
By Industry Sector
- Fashion / Clothing (101)
- Financial Services (145)
- FMCG (130)
- Food & Drink (412)
- Government / Non-Profit (134)
- More...
- Media / Entertainment (522)
- Retail (269)
- Technology (166)
- Telecoms / Utilities (107)
- Travel / Leisure (122)
- Less...
NEW MEDIA: Lever builds net links
19 Dec 1998 | by IAN DARBY
the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet. Lever is in discussions with web site owners to launch a series of branded micro-sites within larger sites. These micro-sites would carry information on brands to build Lever s reputation as a ...
Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand ... developed a campaign called Share a Thought to increase brand and service recognition ... spontaneous awareness of the Nortel brand from 14% to 20%. ...
MARKETING MIX: Brand manager of the week
19 Dec 1998 | by DAVID MURPHY
late! What would be your dream brand to work on? I d love to work on an authentic outdoors brand such as the American clothes label, Patagonia. It is genuinely interested in conserving ... : Bass Brand: Carling ...
WPP reveals top three UK brands
19 Dec 1998 | by STEVE BELL
BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services ... in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception of Swiss company Nestle s Nescafe, are occupied by US companies. Brand bonding is calculated ...
Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
channel brands, such as Sky Sports....channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ... , gears up for a major push across its eight core brands (see Marketing, December 3). The drive ...
CAREERS: The Secret Diary of Brian The Brand Manager
19 Dec 1998
product manager with no current brands on my hands, responsible for generating future sales for GBH....I have spent the week trying to escape the Kafkaesque web spun to entrap me by my boss Billy The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new product manager with no current brands on my hands, responsible for generating future sales for GBH ...
MARKETING MIX: I’ll name that brand in one!
19 Dec 1998 | by DAVID MURPHY
This week s mystery brand is in a product category mentioned and recommended by Hippocrates around...This week s mystery brand is in a product category mentioned and recommended by Hippocrates ... then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world. It was one of the first brands to contain fluoride and its launch followed a manufacturer ...
Pret chief quits in tactics shift
19 Dec 1998 | by STEVE BELL
strengths are in brand building, communications and customer relationships. They need someone who is much ... I joined my time was spent creating structures and building up the food products. The next stage ...
MEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
London Electricity is taking its brand to television for the first time after agreeing to sponsor...this Friday as it seeks to build awareness of its brand across the South-east in face of increased ... London Electricity is taking its brand to television for the first time after agreeing ... Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ...
Additional Information
Campaign Jobs
- Staffing (Talent) Manager Purity Up to £30,000, Bedfordshire/Buckinghamshire Borders
- Branding Specialist (retail) Creative Recruitment £250 per day, London
- Senior Account Manager fishtank £30000.00 - £42000.00 per annum, Reading
- Production Manager - Experiential agency - London - up to £35K Profiles Creative £30000 - £35000 per annum, City of London
- Retail Marketing Manager- Luxury- UK & EMEA Blue Skies Marketing Recruitment £55000 to £60000 per annum, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
