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marketing, which wanted a brand campaign, and editorial, which favoured a content-led approach ... jokes. There was no debate, let alone a rift. We have looked at a branding campaign and asked ... you can achieve. We need to promote and create sales. Woolfenden points out that a branding ...
. This unit has been set up to exploit possible brand extensions within the Associated stable. It is currently developing an Evening Standard-branded free daily London listings title called Metro, which ...
that consistent, high-profile advertising helps brands survive, and even grow, through a recession ... . Inevitably, big-budget brands tend to score well here. The second table, which features the year s best-recalled single commercials, allows brands with perhaps smaller budgets to demonstrate their impact on viewers ...
in November and will end next week. Although the brand had radio ads airing in the summer, it ploughs a ... the various benefits of Tiny Computers over other unnamed high street models. Two FMCG brands make ...
for Harp broke last month. The ads, by Publicis, attempt to give the brand a more premium-positioning. ...
network and brand to raise revenue. It may also be able to compete in other international markets ...
blue contact lenses to visit bars as living brand theatre. Another was for an interactive web site ...
. This year the brand received a facelift, with a more contemporary pack design that reinforces the link ...
major campaign for Hoegaarden, the Belgian white beer brand....Mother has taken on a third slice of Whitbread business this week by winning the brief to create a major campaign for Hoegaarden, the Belgian white beer brand. The agency already works ... with an agency whose dynamic creativity will add excitement to the brand. Hoegaarden, which ...
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand ... of maintaining a high level of brand awareness. This will include point-of-purchase material with tailor-made activity for major brands. Mike Townend, co-founder and managing director of Dynamo, said: Fisher ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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