the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet....the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet. Lever is in discussions with web site owners to launch a series of branded micro-sites within larger sites. These micro-sites would carry information on brands to build Lever s reputation as a ...
This week s mystery brand is in a product category mentioned and recommended by Hippocrates around...This week s mystery brand is in a product category mentioned and recommended by Hippocrates ... then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world. It was one of the first brands to contain fluoride and its launch followed a manufacturer ...
year to handle its pounds 63.9m ad budget. Steve Miles, currently brands director for deodorant, fragrance and dental at Unilever s Argentinian arm, is to replace Silvia Lagnado as brand ... Britain in February to take over the brands director role vacated by Miles in Argentina. She ...
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan, which also involves training 1500 of its own middle- to senior-level executives, is to build more ...
s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...
realised that it needs a worldwide branding campaign to bolster its performance in certain markets....realised that it needs a worldwide branding campaign to bolster its performance in certain markets ... slot in the lighter market and is the third-most famous French brand in the world after Dior and Chanel. Bic hasn t been as consistent with its advertising, however. The brand has relied ...
, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building in the 80s....Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building ... , their record at building international partnerships has been unspectacular. Will the deal with Burnett ...
it uses, extends or abuses the resonances of its excellent name. It tried to build a whole division on a ... , senior brand manager Brief: Use irreverence and heavy irony to suggest that at the heart of every ... : Dramatise a quality brand that is dynamic, challenging, energetic and fun Agency: Mellors Reay ...
, CDP. It s those brands which do not - Toyota, for example - who may have more thinking to do ...
good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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