divisions. The company maintains that the brand will survive the review. The shake-up could also ... operation, Zurich Financial Services. Zurich has handed the management of the Eagle Star brand ...
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
to actively target Asians living in the UK. Previously, it has focused on building awareness among the UK ...
series of business units comprising three UK brands: Prudential, Egg and Scottish Amicable. ...
to try to build brands, he says. Through research we ve identified the three things our brand should ... effort behind the brand has also been applauded. A year ago, the work of TBWA GGT Simons Palmer and DP ... there will have to be rationalisation, branding and long-term strategies will be crucial. A lot ...
at the bottom, and it is all a learning curve and character building blah ... blah ... blah. But I can ...
-metre site is positioned on the Heathrow Express atrium building. The first advertiser to sign up is Nortel ...
Coventry Building Society has promoted John King to the new position of head of marketing...Coventry Building Society has promoted John King to the new position of head of marketing following the merger of its three product divisions into one department. ...
to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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