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CAMPAIGNS: Local Government PR - Dundee builds on biotechnology

. Objectives To build on Dundee s growing reputation as a centre of the biotechnology industry ...

clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert

of their aims will be to keep a tight grip on budgets by prescribing generic, rather than branded drugs. Brand ... consumers into taking action to keep the common cold at bay Crookes Healthcare brand Strepsils launched ... media. Ron Eccles is famous within his field and highly regarded, says Strepsils brand ...

Optica focuses on health and fashion in review

either the David Clulow or Optica brands, are predominately based around London. The stores stock designer and own-brand frames and contact lenses, and conduct eye tests. Optica marketing manager ...

INTERNATIONAL: GCI extends its SmithKline work

healthcare brands, which cover oral care and OTC medicines, in the Czech Republic. GCI is understood to have...Pharmaceutical giant Smith-Kline Beecham has appointed GCI Prague to promote its consumer healthcare brands, which cover oral care and OTC medicines, in the Czech Republic. GCI is understood ... product PR for new OTC and oral care brands to be launched this autumn and corporate PR for the company ...

Square Mile wins Oxford Molecular

around pounds 110 million. Square Mile aims to build its profile in the City. Shares in the company ... . Square Mile is attempting to build its IT portfolio and recently won business from electronic commerce ...

Regester Larkin to protect OTC pricing

, and EMC Euro PR also pitched for the account. Regester Larkin will work on building media ...

C&W wins launch PR for new Hoechst arthritis drug

KANSAS CITY: Pharmaceutical firm Hoechst Marion Roussel (HMR) has hired Cohn and Wolfe Healthcare to handle the global launch of its rheumatoid arthritis drug Arava. Arava will be launched next year and Cohn and Wolfe will work prior to the launch on building awareness in the US, UK ...

SmithKline picks Shire Hall for Panadol relaunch

for the re-launch of Panadol, one of the UK s top five over-the-counter analgesic brands....SmithKline Beecham has appointed Shire Hall Communications to develop a consumer PR campaign for the re-launch of Panadol, one of the UK s top five over-the-counter analgesic brands. The healthcare communications specialists were appointed to the pounds 150,000 account without a competitive ...

INTERNATIONAL: Daverio heads communications at Rhone-Poulenc

RSCG and ACOCOM for media relations, and New York-based Corporate Branding in the US. ...

B-M hires Brain for consumer PR

as there are so many brands in so many sectors, many of which we re not involved in yet. B-M s reputation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.