04 Dec 1998
| by NICOLA TYRRELL
.
Objectives
To build on Dundee s growing reputation as a centre of the biotechnology
industry ...
04 Dec 1998
| by ROBERT GRAY
of
their aims will be to keep a tight grip on budgets by prescribing
generic, rather than branded drugs. Brand ...
consumers into taking action to keep the common
cold at bay Crookes Healthcare brand Strepsils launched ...
media.
Ron Eccles is famous within his field and highly regarded, says
Strepsils brand ...
16 Oct 1998
| by SIMON ELLERY
either the David Clulow or Optica brands,
are predominately based around London. The stores stock designer and
own-brand frames and contact lenses, and conduct eye tests.
Optica marketing manager ...
21 Aug 1998
| by MICHAEL LEAPMAN
healthcare brands, which cover oral care and OTC
medicines, in the Czech Republic. GCI is understood to have...Pharmaceutical giant Smith-Kline Beecham has appointed GCI Prague
to promote its consumer healthcare brands, which cover oral care and OTC
medicines, in the Czech Republic. GCI is understood ...
product PR for new OTC and oral care brands
to be launched this autumn and corporate PR for the company ...
21 Aug 1998
| by SOPHIE BARKER
around pounds
110 million. Square Mile aims to build its profile in the City. Shares
in the company ...
.
Square Mile is attempting to build its IT portfolio and recently won
business from electronic commerce ...
21 Aug 1998
| by SOPHIE BARKER
, and EMC Euro PR also pitched
for the account.
Regester Larkin will work on building media ...
07 Aug 1998
| by MAGGIE BROWN
KANSAS CITY: Pharmaceutical firm Hoechst Marion Roussel (HMR) has
hired Cohn and Wolfe Healthcare to handle the global launch of its
rheumatoid arthritis drug Arava.
Arava will be launched next year and Cohn and Wolfe will work prior to
the launch on building awareness in the US, UK ...
24 Jul 1998
| by KATHY GREENE
for the re-launch of Panadol, one of the
UK s top five over-the-counter analgesic brands....SmithKline Beecham has appointed Shire Hall Communications to
develop a consumer PR campaign for the re-launch of Panadol, one of the
UK s top five over-the-counter analgesic brands.
The healthcare communications specialists were appointed to the pounds
150,000 account without a competitive ...
24 Jul 1998
| by MAGGIE BROWN
RSCG and ACOCOM for media relations, and New
York-based Corporate Branding in the US.
...
24 Jul 1998
| by KATHY GREENE
as there are so many
brands in so many sectors, many of which we re not involved in yet.
B-M s reputation ...