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BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

BBDO Chicago wins Beefeater

account for its Beefeater gin brand following a competitive review....- Allied Domecq Spirits, USA, has appointed the Chicago office of BBDO to handle the US creative account for its Beefeater gin brand following a competitive review. The review for Beefeater, billings ... . The appointment of BBDO to Beefeater follows its win earlier this year of another Allied Domecq brand, Kahlua. ...

MARKETING MIX: Brand manager of the week

late! What would be your dream brand to work on? I d love to work on an authentic outdoors brand such as the American clothes label, Patagonia. It is genuinely interested in conserving ... : Bass Brand: Carling ...

Pret chief quits in tactics shift

strengths are in brand building, communications and customer relationships. They need someone who is much ... I joined my time was spent creating structures and building up the food products. The next stage ...

MEDIA: Bud Ice ties with LT for New Year

Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport...Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve. The package, worth around pounds 250,000, will mean free travel on London s buses and tubes over New Year s Eve. London Transport claims that around 2.5 million people ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... -party branding on its phonecard. ...

Unilever sets up agency training

Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan, which also involves training 1500 of its own middle- to senior-level executives, is to build more ...

STOP PRESS

s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...

MEDIA: Telegraph set to clinch Cricket World Cup deal

The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...

S&N’s Espres enters coffee shops battle

director of Scottish The new shops are along the lines of other big brand coffee houses. We see coffee ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.