19 Dec 1998
| by DAVID MURPHY
branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its ...
-party branding on
its phonecard.
...
19 Dec 1998
| by NEILL DENNY
s brands include V05.
Guinness has promoted commercial director Stephen Nelson to the position ...
-Cal and De L Ora brands and close down the
existing factory. The future for Just Juice s three ...
director.
First Drinks Brands and William Grant are withdrawing from the
consortium which launched ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
.
Sponsors will not advertise their own products directly but will have
their branding placed on the scheme ...
19 Dec 1998
| by LISA CAMPBELL
network and brand to raise revenue. It may also be able to
compete in other international markets ...
19 Dec 1998
| by ROBERT MCLUHAN
.
This year the brand received a facelift, with a more contemporary pack
design that reinforces the link ...
18 Dec 1998
| by JADE GARRETT
Mat Hakansson, branding director for Nicorette s range of products
designed to help smokers kick...Mat Hakansson, branding director for Nicorette s range of products
designed to help smokers kick ...
, he says.
So Hakansson can empathise with BMP s first work on the brand, a TV
commercial ...
consistently strong positioning for the
brand.
Hakansson was able to provide a lot of personal ...
18 Dec 1998
| by EMMA HALL
by the
brand s founders while working with the Swedish navy in the 60s. Their
discovery that small doses ...
18 Dec 1998
| by ANDREW GRICE
and brand stretching will be prohibited, but ministers are
bracing themselves for a cat and mouse game ...
17 Dec 1998
| by JANE BAINBRIDGE
good year for ...
Procter s Biggest Brands survey.
P s pounds 9m pan-European ad ...
. It was appointed worldwide
agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying
account and won ...
. It was part of a European branding
campaign, launched by its UK marketing director Amanda Le Roux ...
17 Dec 1998
| by DANNY ROGERS
the government for not clamping down harder on
brand stretching such as Camel boots.
The government says that as long as distinct branding is used, it is
prepared to allow the dual use of established brand names. This is a
subtle form of tobacco advertising, insisted Clive Bates, director of
ASH.
...