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MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... -party branding on its phonecard. ...

STOP PRESS

s brands include V05. Guinness has promoted commercial director Stephen Nelson to the position ... -Cal and De L Ora brands and close down the existing factory. The future for Just Juice s three ... director. First Drinks Brands and William Grant are withdrawing from the consortium which launched ...

Prince’s Trust hunts for football sponsors

. Sponsors will not advertise their own products directly but will have their branding placed on the scheme ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

network and brand to raise revenue. It may also be able to compete in other international markets ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

. This year the brand received a facelift, with a more contemporary pack design that reinforces the link ...

CLOSE-UP: CLIENT OF THE WEEK - Nicorette’s submarine theme. Jade Garrett is told how a study of Swedish seamen inspired BMP’s debut work

Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick...Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick ... , he says. So Hakansson can empathise with BMP s first work on the brand, a TV commercial ... consistently strong positioning for the brand. Hakansson was able to provide a lot of personal ...

BMP takes risque tack with Nicorette

by the brand s founders while working with the Swedish navy in the 60s. Their discovery that small doses ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

and brand stretching will be prohibited, but ministers are bracing themselves for a cat and mouse game ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...

Health ads lead smoking assault

the government for not clamping down harder on brand stretching such as Camel boots. The government says that as long as distinct branding is used, it is prepared to allow the dual use of established brand names. This is a subtle form of tobacco advertising, insisted Clive Bates, director of ASH. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.