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MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor...this Friday as it seeks to build awareness of its brand across the South-east in face of increased ... London Electricity is taking its brand to television for the first time after agreeing ... Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its ... -party branding on its phonecard. ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

to try to build brands, he says. Through research we ve identified the three things our brand should ... effort behind the brand has also been applauded. A year ago, the work of TBWA GGT Simons Palmer and DP ... there will have to be rationalisation, branding and long-term strategies will be crucial. A lot ...

STOP PRESS

to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... in many guises, and his costume was often green. In keeping with Coca-Cola s branding he was given a red ... gets red suit 1931-present Becomes global brand ...

Saatchi wins $30m global DuPont Lycra business

America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe and Asia including brand assignments for Teflon, Antron carpet fibres and Corian surfaces. ...

Saatchi wins $30m global DuPont Lycra business

America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe and Asia including brand assignments for Teflon, Antron carpet fibres and Corian surfaces. ...

Time New Media taps Think for global brand family

its digital brands....- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition ...

Time New Media taps Think for global brand family

its digital brands....- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have ... will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.