Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand ... developed a campaign called Share a Thought to increase brand and service recognition ... spontaneous awareness of the Nortel brand from 14% to 20%. ...
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport...Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve. The package, worth around pounds 250,000, will mean free travel on London s buses and tubes over New Year s Eve. London Transport claims that around 2.5 million people ...
to actively target Asians living in the UK. Previously, it has focused on building awareness among the UK ...
campaign was to begin building a powerful trade database which could match the one already in place ...
with the Club 18-30 brand both overseas and in the UK, and have seen a lot of changes in the industry. One ... greatest achievements have been to link Club 18-30 with a cross section of third-party brands, thereby increasing brand awareness for all parties. What would be your dream brand to work on? I think ...
will spend over pounds 2m on advertising to build its market share, representing an increase in current ... such as Novotel s Formula One brand. Pub chain JD Wetherspoon recently announced that it was moving ...
to build loyalty for its Harvey s Bristol Cream brand. Harvey s, a glossy lifestyle magazine aimed ...
good year for ... Procter s Biggest Brands survey. P s pounds 9m pan-European ad ... . It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... . It was part of a European branding campaign, launched by its UK marketing director Amanda Le Roux ...
. Through sponsoring dance event Cream Fields and snowboard competitions, the brand has raised its profile ... ads and 1350 bus shelter six-sheets. The brand will also receive coverage on 330 ... created ads featuring the insects which have already starred in TV and press ads for the brand ...
. Anheuser-Busch s Bud Ice brand will sponsor free travel on London buses and the Tube over New Year s Eve ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters