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but is losing market share to rivals such as Nokia and Ericsson, which are building brands through heavy advertising spends. Last August Motorola appointed advertising agency McCann Erickson to build a consistent global brand. The appointed agencies will be expected to communicate this branding ...
in an attempt to streamline its global branding....Global agency Ogilvy Adams and Rinehart has renamed itself Ogilvy Public Relations Worldwide in an attempt to streamline its global branding. The move will result in OA s 23 offices adopting the new name, including its 16 locations in Asia which are still named Ogilvy and Mather PR. Ogilvy PR ...
Lowe Howard-Spink this week launches its first work for Diesel, the Italian clothing brand, after...Lowe Howard-Spink this week launches its first work for Diesel, the Italian clothing brand, after winning the print account in September from the Swedish incumbent, DDB Paradiset. The campaign takes a two-pronged approach, with one set of ads targeting 16- to 24-year-old consumers for its ...
in the way US advertisers and their agencies build and bond their relationships to the bewilderment...America - like the past - is another country. They do things differently there. Particularly in the way US advertisers and their agencies build and bond their relationships to the bewilderment ... brand points are not unknown and it s true the system has an incestuous aspect. The loyalties of US ...
of what has been an extraordinarily successful brand awareness campaign. And the visual impact of Pink ... coverage firmly to the Barbie brand. Client: Mattel UK PR Team: In-house and Beer Davies ...
brand, Oreo....brand, Oreo. The Clairol business is the result of a realignment in the US by its Bristol Myers ... brands. At the same time, FCB offices in London and Moscow will work jointly on the promotion of Bristol Myers pharmaceutical brands across Central and Eastern Europe. Harry Reid, the FCB ...
management brand. Coming up with a unique position for a brand and understanding the values that are associated with a brand - that tends to be what I read about and the kind of thing I talk about to people ... with regard to how the branding and communications can be done. I m a very good listener, I m ...
Harrison Cowley has won a consumer PR account from AG Stanley to run programmes for its two brands...brands, Homestyle and FADS home stores. Cheshire-based AG Stanley has asked the agency to raise the profile of the two brands following the recent appointment of its chief executive, David Medcalf ... closely associated with the Homestyle brand which has 200 stores in the UK. The more down-market FADS ...
and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing...Conde Nast has created the position of new-business director to pursue strategic marketing and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing, has been appointed to take up the role. Conde Nast has also promoted Katrina Brandon, associate ...
for sherry brand Harveys Bristol Cream in the US, Canada, Scandinavia, Ireland and the UK....Allied Domecq Spirits and Wine has hired Leadbetter PR to support its marketing campaign for sherry brand Harveys Bristol Cream in the US, Canada, Scandinavia, Ireland and the UK. As part of the campaign, which is targeting an audience of over-35s, Leadbetter will also promote the Harveys website ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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