of international media brands. Plus the obvious cost savings of coming up with a campaign that goes down ... hands in restoring the lustre of a tarnished brand . It s a verdict that may exaggerate ... is Coca-Cola, the world s biggest and most powerful brand, it demands a sense of drama in the reporting ...
challenge for the agency was to address the current branding of the chain, which is chiefly concerned with discounting. The agency will be seeking to connect the brand more closely with quality. Paragon PR ...
-up - in the past quarter, several of the UK s largest beer brands have undergone agency changes....-up - in the past quarter, several of the UK s largest beer brands have undergone agency changes. Bass Brewers, home to the UK s best selling lager brand Carling, has decided to consolidate PR and has appointed Shilland and Co across its five major brands, although its sports sponsorship contracts remain ...
to McVities, working across brands such as Jaffa Cakes, Penguin, McVities Digestives and Go Ahead biscuits ... brands, including Hula Hoops, Skips, Mini Cheddars, and Go Ahead Crisps. The account has ... Hoops and Skips, two of KP s core brands. Consolidation of KP s and McVitie s business was seen as a ...
places more or less simultaneously the experience of attempting to build closer relationships between ... , into corporate and brand PR for clients such as Procter and Gamble and Lucky Strike. For the latter he devised ... build the propaganda machine that was so sorely needed during the conflict. By the 1930s there were ...
pounds 5,500 towards building a ten bedroom home for families whose children are undergoing long term ...
of hostage reclaim sessions, VIP protection courses, and classes on how to storm buildings - using live ...
to start building a relationship with you ... (etc etc) Sadly, Agency of the Year may elude Red ...
Peretti Communications has won a pounds 350,000 contract to establish a UK wine bureau to promote Argentine Wine, and run an awareness-raising campaign. The agency is being asked to help build distribution in both on and off trade and to boost consumer awareness of Argentine wines ...
. He said: The main challenge is to build on the successful implementation of SkyDigital and provide ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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