03 Dec 1999
| by NICK PURDOM
coup.
CPN was able to build on two other timely events in the run up to the
awards. In early ...
08 Oct 1999
| by SOPHIE BARKER
Thames, including buildings such as Westminster Hall
in the House of Commons, Lambeth Palace...Thames, including buildings such as Westminster Hall
in the House of Commons, Lambeth Palace ...
01 Oct 1999
| by UPDESH KAPUR
Marriott
Jnr, a visit to the company s test kitchens and guest rooms of its
different brands ...
24 Sep 1999
| by DAVID MCCORMACK
profile-building campaign.
The TV listings industry is set for increased competition with the rise ...
17 Sep 1999
| by CARINA SIMON
has not only
managed an enormous, complex and unique event, it has also established
brand ...
10 Sep 1999
| by SIMON ELLERY
-event coverage to maintain the
brand profile.
The brief also included countering accusations that V99 was too
commercial and allowed sponsors brands too much freedom.
Strategy and Plan
Cake ...
to counter claims of commercialism by promoting the fact
that although brand presence enabled strong line ...
20 Aug 1999
| by JENNIFER WHITEHEAD
Luxury car brand Jaguar has appointed Kazoo Communications to
exploit its artist and celebrity...Luxury car brand Jaguar has appointed Kazoo Communications to
exploit its artist and celebrity ...
has undertaken this sort of promotion. It
hopes the campaign will reinforce the brand as modern ...
the media relations
following similar brand-related work, including the sponsorship of the
Spice Girls ...
09 Jul 1999
| by SIMON ELLERY
. To build and reinforce the brand as
young, accessible and innovative.
Strategy and Plan ...
because, although the organisers believe in
sponsorship and support, outright branding is banned ...
, meaning nearly every carrier was a walking brand device for
the newspaper. A high-level of media ...
02 Jul 1999
| by STEPHANIE FRANCE
for handling
a crisis.
The role that PR can play in the branding process will be covered by
Simon ...
speaker. His session will be on Building
a broadcast strategy in the digital age . Maister says his ...
11 Jun 1999
| by VICTORIA MEDHURST
and entertainment events.
Northern Ireland is a brand, with positive and negative connotations,
explains Peter Morrow, MD of Morrow Communications in Belfast. We can
build on the positive image by selling ...
,
consolidating the peace, building expectations and creating positive
international headlines ...