16 Dec 1999
| by STEPHEN CHANDLER, an account director a
Name - Adrian Burder
Age - 34
Job Title - marketing director, National Canine Defence League
What is your greatest achievement?
Building the current NCDL marketing team. Committed, creative and they
put up with me.
What would be your dream brand to work ...
13 Dec 1999
| by COLIN GRIMSHAW
in 1958, the company has positioned its
brand as one that is ecologically friendly. Of course, this now...Since the Yves Rocher Corporation founded the first botanical
garden and laboratory in France in 1958, the company has positioned its
brand as one that is ecologically friendly. Of course, this now ...
million women in 84
countries.
This environmentally and ethically sound brand positioning ...
10 Dec 1999
| by ELEANOR TRICKETT
Black brand through Evans Hunt
Scott....Smirnoff is this week launching its first direct marketing push
with a Christmas campaign for its Black brand through Evans Hunt
Scott.
Smirnoff Black drinkers will be sent a pack ...
and faintly sinister. Recipients will also be given the chance to
send off for two branded champagne flutes ...
06 Dec 1999
| by MARK TUNGATE
between pounds 5 billion
and pounds 9 billion, is up for grabs.
Iceland has positioned its brand ...
.
It is no surprise that Iceland s advertising strategy for its home
shopping brands will again use extensive direct ...
03 Dec 1999
| by JEMIMAH BAILEY
The IPC Group is this week launching a new electronic brand,
unmissabletv.com, to underpin its...The IPC Group is this week launching a new electronic brand,
unmissabletv.com, to underpin its TVTimes, What s on TV and TV and
Satellite Week magazines.
The site will include listings, reviews of films and videos, and
television and entertainment news which will be updated throughout ...
03 Dec 1999
| by ANDREW HOLT
and Matrix, has merged the agencies into a
single brand - Flagship Consulting....Flagship Group, the holding company chaired by Tony Good which owns
the Words Group, Millbank PR and Matrix, has merged the agencies into a
single brand - Flagship Consulting.
The new brand has fee income of pounds 2 million which would make it a
Top 60 agency according to PR Week current league ...
03 Dec 1999
| by GIDON FREEMAN
do. We need to increase
people s understanding of the brand, not just their recognition of
it ...
03 Dec 1999
| by ROBERT DWEK
We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda...We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda ...
audience.
It may well be an ingredient brand, but this doesn t mean it has to
remain in the shadows ...
-the-line brand going forward. She thinks the
internet is blurring above- and below-the-line together and ...
02 Dec 1999
| by ANNE-MARIE CRAWFORD
Unilever s decision to cull certain brands and focus its resources
on an A-list of products has...Unilever s decision to cull certain brands and focus its resources
on an A-list of products ...
.
The company is deciding which brands within its different divisions fall
into the A-list - products which will receive heavy media support.
B-list products are likely to receive less support and C-brands ...
02 Dec 1999
| by CONOR DIGNAM
Name: Elizabeth Egan
Age: 29
Title: Product marketing manager, Weight Watchers
What is your greatest achievement?
Wonderful growth in revenue and launching the first Weight Watchers
chocolate product.
What would be your dream brand to work on?
Durex
What ...
to remove filters
