Name - Adrian Burder Age - 34 Job Title - marketing director, National Canine Defence League What is your greatest achievement? Building the current NCDL marketing team. Committed, creative and they put up with me. What would be your dream brand to work ...
years of brand-building...to Specsavers. That 14-strong team creates frequent brand-building messages, as well as the occasional ... , the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ... example of long-term branding paying dividends, so that with a relatively small adspend, a high level ...
of international media brands. Plus the obvious cost savings of coming up with a campaign that goes down ... hands in restoring the lustre of a tarnished brand . It s a verdict that may exaggerate ... is Coca-Cola, the world s biggest and most powerful brand, it demands a sense of drama in the reporting ...
scrutiny led us to conclude that this was fuelled by negative psychology, with brand owners potentially ...
Radion, the UK s seventh-biggest laundry detergent brand, has been culled by Lever Brothers...Radion, the UK s seventh-biggest laundry detergent brand, has been culled by Lever Brothers following a review which sees sister brand Surf promoted to power brand status. The move will result in a significant increase in marketing for the Surf brand, which is left as one of two laundry ...
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed.... This is another story of long-term commitment from an advertiser to one agency, Publicis, and to consistent brand-building ... brands over those ten years have been ranked according to their placing in each table. If a brand hit Adwatch of the Year at number one, it would score 20; a brand coming in second would score 19, and so on ...
Guinness will be the last brand to advertise on ITV this millennium and Bell s Whisky the first...Guinness will be the last brand to advertise on ITV this millennium and Bell s Whisky the first ... will be Bell s whisky with the line, Eight years well spent . Other Diageo brands in the millennial showcase will be Smirnoff (Red and Ice), Archers, Baileys and Malibu. Tim O Donnell, brand ...
Guinness is reviewing the future of Kaliber, its alcohol-free lager brand, as the market for low...Guinness is reviewing the future of Kaliber, its alcohol-free lager brand, as the market for low ... the Kaliber brand, but alter the product. A spokeswoman for Guinness admitted there were plans to develop the brand but said Kaliber would not be axed, saying, It is an important part of our ...
the umbrella brand, Zentropy Partners....Interpublic Group (IPG) is to pull together seven of its core new media operations under the umbrella brand, Zentropy Partners. The move follows the merger of Lowe Howard-Spink and Ammirati ... though looser umbrella brand to co-ordinate its digital interests. Omnicom has kept ...
year, on the back of rising sales of its Crackers and Twiglets brands....Jacob s Bakery is to continue its sponsorship of ITV s Who Wants to be a Millionaire into the new year, on the back of rising sales of its Crackers and Twiglets brands. The company ... s sponsored in September shows that the sponsorship had a major impact on Jacob s brand awareness. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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