to remove filtersMindShare lands BP brief
16 Dec 1999 | by MediaWeek
global brand out of the petrol chains BP, Amoco and Arco, which unveiled a £30 billion merger last year ...
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Guardian opens branding unit
20 Dec 1999 | by MediaWeek
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...
Media on media
16 Dec 1999 | by MediaWeek
the land in the two weeks to December 8. This year we introduced four new categories; media brand hit of the year, media brand miss of the year, ad campaign of the year and media personality of the year ... (EastEnders also picked up a couple of votes as media brand of the year) and plenty of shag-happy story lines ...
Target lands Peoplesound brief
10 Dec 1999 | by MediaWeek
multimedia marketing campaign to own the consumer brand space for free music from new and emerging talent ...
Magazines face net test
09 Dec 1999 | by MediaWeek
both to the way they package the information they collect for their magazines as well as building new relationships with advertisers and brands as they attempt to become portals for e-commerce. While many leading ... . This is the general thrust of IPC Electric’s strategy, focused on developing separate brand sites geared towards ...
Facing the euro sales challenge
09 Dec 1999 | by MediaWeek
-European brand, MTV is now broken down into five programme feeds and 10 advertising windows. It also has a range ... as international levels has had important spin-offs. “It has raised the business’ brand count to 800 – making ... -European media is underlined by the very different jobs that each of the media brands is trying to do. While MTV ...
Informa acquires FT group
09 Dec 1999 | by MediaWeek
been given permission to use the FT brand for three months. “We’ll take advantage of the FT branding ... themselves, like Mobile Communications or the Telecoms World magazine are a brand in themselves.” The double ...
Profile - ONdigital
09 Dec 1999 | by MediaWeek
’s headquarters in the Marco Polo building on Queenstown Road were the same as those of ill-fated British ...
Carat on course to land brief for Talkcast venture
09 Dec 1999 | by MediaWeek
is also expected to confirm a number of different consumer brands as partners in the venture and is also ...
Carlton creates US sales branch
09 Dec 1999 | by MediaWeek
that it has signed up the AA and financial investment brand, M&G to trial interactive advertising on its pay ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
