Search results for Brand Building

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...

DIARY: Reputation on the line - just push 3

20 Dec 1999

One would think that a world-renowned branding consultancy like Landor Associates would understand...One would think that a world-renowned branding consultancy like Landor Associates would understand how media relations can impact a company s brand. That said, we were rather shocked when ... to apologize. But when a branding expert muffs its PR, what hope is there for the rest of us? ...

Homepage.com hooks MTV exec

20 Dec 1999 | by AIMEE GROVE

difference building a brand, versus just working with an existing brand, she said. In her new ...

NEWS BRIEFS

20 Dec 1999 | by MIKE DAVIS and STEVE LILIENTHAL

will develop consumer brand-building and industry trade programs for the company. NEW YORK ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

20 Dec 1999 | by STEFANO HATFIELD

an otherwise unappealing product and build a famous brand. It doesn t get better than this: like the rest ... to introduce a brand icon. That Bovril s alas my poor brother and the GNR s and LNER s Skegness ... . It resurrected the brand and many an old muso s back catalogue. It was so consistently good and innovative ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

as an attention-grabbing, sales-lifting, brand-building blockbuster - was the poster that prompted thousands ... years - a testament to its success in building the brand. 27. ARALDITE TEAPOT FOOTE CONE ... with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ...

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Staffing (Talent) Manager Purity Up to £30,000, Bedfordshire/Buckinghamshire Borders
Branding Specialist (retail) Creative Recruitment £250 per day, London
Senior Account Manager fishtank £30000.00 - £42000.00 per annum, Reading
Production Manager - Experiential agency - London - up to £35K Profiles Creative £30000 - £35000 per annum, City of London
Retail Marketing Manager- Luxury- UK & EMEA Blue Skies Marketing Recruitment £55000 to £60000 per annum, London

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

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TOP 100 ONLINE MEDIA PROPERTIES: How to win hearts, minds and wallets

31 Dec 1999 | by SIMON MORRIS, co-founder and director of 365 Corporation