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to remove filtersBartle Bogle Hegarty hires Binns to head Audi account
10 Dec 1999 | by FRANCESCA NEWLAND
redefining of the Audi brand over the next few months. He said: We need to overhaul the communications and give the brand a new direction. He added that instead of focusing on what Audi isn t, as has been the case in recent advertising, the new strategy will define what the brand is about. Binns joined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
