20 Dec 1999
| by CAROLINE MARSHALL
as an attention-grabbing,
sales-lifting, brand-building blockbuster - was the poster that
prompted thousands ...
years - a
testament to its success in building the brand.
27. ARALDITE TEAPOT FOOTE CONE ...
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
ALLIED DOMECQ
Project: Tia Maria, Princess of Darkness
Client: Trudy Lloyd, brand director
Brief: Build identification with the dark power of the Tia Maria brand
Agency: Rainey Kelly Campbell Roalfe ...
Britain s most essential and
ubiquitous retailer a brand personality we can warm to. This latest ...
17 Dec 1999
| by CAROLINE MARSHALL
-UPS
Leagas Delaney ditches Nationwide in January following the revelation
that the building society ...
16 Dec 1999
| by BEN ROSIER
to build awareness of the site
among a target audience of 15- to 24-year-olds, who are fans of dance ...
company Razorcuts.
The web site also includes a database-building element for Arcadia ...
16 Dec 1999
| by IAN DARBY
, high-performance clothing and footwear in a bid to improve
their brand credibility as they suffer ...
the Games official sports brand and will also sponsor and
provide kit for the Australian team ...
16 Dec 1999
| by ALEXANDRA JARDINE
Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign for this year to Willox Ambler Rodford Law, in a
move which puts a question mark over its relationship with Grey
Advertising.
WARL is thought to be in line for more Arcadia work on brands including ...
10 Dec 1999
| by LISA CAMPBELL
Littlewoods has begun talking to several London agencies about its
first corporate branding...Littlewoods has begun talking to several London agencies about its
first corporate branding campaign.
The company has previously promoted its various brands, including
Littlewoods and Index ...
direct marketing.
We are looking to do an umbrella advertising campaign for the brand ...
10 Dec 1999
| by LISA CAMPBELL
briefed to produce a brand-building campaign
spanning the UK, France, Germany and Scandinavia. It aims ...
10 Dec 1999
| by LISA CAMPBELL
to become the world s fifth-largest
sportswear manufacturer.
Fusing fashion and function, the brand ...
brand in the UK, Australia and France, but
a fashion brand in Japan and Germany - may be damaging ...
strategy is the renaissance - the new
race .
It aims to bring the brand s sporting heritage ...
03 Dec 1999
| by LISA CAMPBELL
-led brand to a sports
and leisure brand. It has begun to open its first branded retail
outlets ...