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Campaign Hall of Fame. (Part 2 of 2)

as an attention-grabbing, sales-lifting, brand-building blockbuster - was the poster that prompted thousands ... years - a testament to its success in building the brand. 27. ARALDITE TEAPOT FOOTE CONE ... with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ...

PRIVATE VIEW

ALLIED DOMECQ Project: Tia Maria, Princess of Darkness Client: Trudy Lloyd, brand director Brief: Build identification with the dark power of the Tia Maria brand Agency: Rainey Kelly Campbell Roalfe ... Britain s most essential and ubiquitous retailer a brand personality we can warm to. This latest ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

-UPS Leagas Delaney ditches Nationwide in January following the revelation that the building society ...

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

to build awareness of the site among a target audience of 15- to 24-year-olds, who are fans of dance ... company Razorcuts. The web site also includes a database-building element for Arcadia ...

Nike steps in as Reebok quits after Olympics row

, high-performance clothing and footwear in a bid to improve their brand credibility as they suffer ... the Games official sports brand and will also sponsor and provide kit for the Australian team ...

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ...

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding...Littlewoods has begun talking to several London agencies about its first corporate branding campaign. The company has previously promoted its various brands, including Littlewoods and Index ... direct marketing. We are looking to do an umbrella advertising campaign for the brand ...

Saatchis picks up Pet’s Pyjamas pan-European task

briefed to produce a brand-building campaign spanning the UK, France, Germany and Scandinavia. It aims ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

to become the world s fifth-largest sportswear manufacturer. Fusing fashion and function, the brand ... brand in the UK, Australia and France, but a fashion brand in Japan and Germany - may be damaging ... strategy is the renaissance - the new race . It aims to bring the brand s sporting heritage ...

Omnicom duo triumphs in worldwide Fila pitch

-led brand to a sports and leisure brand. It has begun to open its first branded retail outlets ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.