McCann-Erickson UK s Manchester office has picked up the pounds 8 million launch task for the internet and telecoms company, Powernet Telecom. The agency will be responsible for producing a branding campaign spanning TV, radio and press which aims to make the company a top-five UK internet ...
-UPS Leagas Delaney ditches Nationwide in January following the revelation that the building society ...
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed.... This is another story of long-term commitment from an advertiser to one agency, Publicis, and to consistent brand-building ... brands over those ten years have been ranked according to their placing in each table. If a brand hit Adwatch of the Year at number one, it would score 20; a brand coming in second would score 19, and so on ...
Mobile telecoms brand One 2 One is running a seasonal special in its Welcome to Your World...Mobile telecoms brand One 2 One is running a seasonal special in its Welcome to Your World advertising campaign, in which friends and relations of celebrities describe that person and their web of connections . Following the first two ads, featuring Michael Parkinson and Vinnie Jones ...
giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a ... -shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ... for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...
of an updated image for the telecoms company. The new branding will eventually appear on all phone boxes...Bill Cockburn, group managing director of BT UK, unveils a new-look service van as the first part of an updated image for the telecoms company. The new branding will eventually appear on all phone boxes and staff uniforms. The telecom giant s 42,000-strong fleet of grey vans will gradually ...
, so branding and service are the buying deciders. The sector relies heavily on face-to-face routes ... throughout the show, says Mats Ronne, Ericsson s director of brand and marketing communications. We had a ... . These are all companies which are thinking ahead. For Roger Wilson, director of brand and communications ...
as originally reported in Marketing (July 15, 1999). The site, branded separately from the company s main FT ... each of the charities. Sony PlayStation is to launch a Christmas direct mail burst to build ...
brands at the top of the table include McDonald s, which has worked with Leo Burnett for the whole ... spend by a single brand. According to MMS figures looking at adspend over the past five years, BT ...
as its events and brand extensions....as well as its events and brand extensions. Cosmetics giant Coty has awarded its French ... but will now take over the work currently held by Robert Geller s brands include Rimmel and Sensiq cosmetics ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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