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the revelation that the building society was talking to rival agencies (Campaign, last week)....the revelation that the building society was talking to rival agencies (Campaign, last week). The agency ... , the account returned a year ago, and the agency has since produced two films for the building society. The first review surprised observers as Leagas Delaney had produced highly acclaimed ads for the building ...
Flextech Television has hired Michaelides & Bednash to develop an integrated brand strategy...Flextech Television has hired Michaelides s biggest channel brands, which are both planning ... . The agency will work across all of the brands on- and off-air marketing activity, including Flextech ... s marketing director, said: We need to create culture brands with clear and consistent values. M ...
sexy? Selling financial products on the back of a trusted brand like Sainsbury s or Tesco has ... . There s still great potential for change and brand-shifting. As far as the advertising industry ... for agencies simply by creating more accounts. As Howell says: When you are creating a new brand like b2 ...
Bartle Bogle Hegarty has created a pounds 2.5 million brand campaign for Warburtons, the UK...Bartle Bogle Hegarty has created a pounds 2.5 million brand campaign for Warburtons, the UK s largest independent baker. The two 40-second commercials are targeted at mothers and intended to convey the reassuring heritage of Warburtons product range. Both carry the endline, Forgiveness. c/o Warburtons ...
Yorkshire Building Society, the UK s fourth largest remaining mutual building society, has hired...Yorkshire Building Society, the UK s fourth largest remaining mutual building society, has hired ... , said Anderson. Yorkshire, along with other building societies such as Britannia and Bradford ... to nominate him, but not all met the right criteria for it to be valid. The building society ...
The chief executive of Ogilvy s tenth-largest advertising brand to behave. An office like...The chief executive of Ogilvy s tenth-largest advertising brand to behave. An office like ... how did she pull it off? We just stayed with the brand when Amex went to Chiat Day. Chiat ... . And the clients hated it because it wasn t them. Staying with the brand is what Lazarus, who has ...
picture with television brand campaigns, while the details are filled in with press and below...picture with television brand campaigns, while the details are filled in with press and below ... are outmoded. As well as a few big financial services brands, there are a number of specialist niche ... still something of an unknown quantity, the internet is likely, over time, to make the consumer-brand ...
Any day now, Vauxhall will be announcing a major branding initiative....Any day now, Vauxhall will be announcing a major branding initiative. At the time of writing, Vauxhall's marketing operations director, Andy Jones, felt the embargoed info was too hot ... recognition.' With its new branding strategy on the starting grid, Vauxhall is set to bring direct ...
The sportswear brand, Fred Perry, has appointed Spirit to handle its creative account in the UK...The sportswear brand, Fred Perry, has appointed Spirit to handle its creative account in the UK, Germany and Spain. The brief is to create a branding campaign for the spring. Fred Perry has ... as a youth fashion brand. Media, with AMS Advertising, is unaffected. Fred Perry spent pounds ...
UK biscuit brand Fox s has hired Leedex Public Relations to raise its profile among consumers...UK biscuit brand Fox s has hired Leedex Public Relations to raise its profile among consumers and big retailers. Fees are expected to exceed pounds 100,000 for the consumer and trade account ... to its PR programme. The agency has been briefed to raise the profile of Fox s brand overall ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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