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Discovery joins with ONdigital

22 Dec 1999

Discovery brand as an important addition to our line-up. ...

Discovery joins with ONdigital

22 Dec 1999

Discovery brand as an important addition to our line-up. ...

Guardian opens branding unit

20 Dec 1999 | by MediaWeek

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... interests, This is likely to encompass securing commercial tie-ups for the group’s web brands. In other moves, The Guardian’s marketing executive Karen Byrne has been named brand manager on the paper while ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

20 Dec 1999 | by STEFANO HATFIELD

an otherwise unappealing product and build a famous brand. It doesn t get better than this: like the rest ... to introduce a brand icon. That Bovril s alas my poor brother and the GNR s and LNER s Skegness ... . It resurrected the brand and many an old muso s back catalogue. It was so consistently good and innovative ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

as an attention-grabbing, sales-lifting, brand-building blockbuster - was the poster that prompted thousands ... years - a testament to its success in building the brand. 27. ARALDITE TEAPOT FOOTE CONE ... with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ...

Travel agent links with chocolate in DM venture

20 Dec 1999

: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Travel agent links with chocolate in DM venture

20 Dec 1999

: This was the ideal opportunity to marry two brands together that have similar customer objectives to provide a break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Campaign Hall of Fame: Chairman’s comment

20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury

. Claire Beale THE TOP TEN, ER, ELEVEN UK BUSINESS MAGAZINES. Building Computer ... , whatever the nationality. You d be hard-pressed to find a brand that exudes the same glamour ... the century. The two leading men s titles are international brands in their own right. Esquire ...

OPINION: QUELCH ON ... CONSUMER LOYALTY

17 Dec 1999 | by JOHN QUELCH, Dean of London Business Sc

promiscuous consumers who switch brands at the drop of a coupon..... An intense devotion to the same partner over many decades speaks of loyalty. Strong brands build ... to be disloyal, building such brand relationships seems harder than ever. Short of the brand loyalty ... promiscuous consumers who switch brands at the drop of a coupon. So what has happened ...

Daz leaves doorstep for Emmerdale idents

17 Dec 1999 | by LISA CAMPBELL

featuring two canine brand spokesmen, Jonno and Barry....Daz kicks off its pounds 6 million sponsorship of Emmerdale this week with a series of idents featuring two canine brand spokesmen, Jonno and Barry. The famous Daz doorstep challenge has been shelved as the Procter s idents introduce Jonno and Barry, who are seen indulging in their favourite ...

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