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Eveready calls pitch for $80m new launch

29 Sep 1999

. However, the company is known to be troubled at the amount of ground being lost to its brand-leading rival ...

Eveready calls pitch for $80m new launch

29 Sep 1999

. However, the company is known to be troubled at the amount of ground being lost to its brand-leading rival ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Unwrapping the adspend package of JMC, Thomas Cook

27 Sep 1999 | by COLIN GRIMSHAW

on building awareness of the brand name, but also on differentiating JMC from existing holiday companies ...

James Brown seeks sales team for his brand new bag

27 Sep 1999 | by COLIN GRIMSHAW

for a top level ad director to lead the commercial end of the venture and build a sales team. The person should have a big brand, consumer lifestyle background and be well connected, said Brown ...

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone

27 Sep 1999 | by MARK TUNGATE

. In fact you re generally buying into a lifestyle brand that incorporates everything from a website.... In fact you re generally buying into a lifestyle brand that incorporates everything from a website ... of sportswear from Elle and a chain of FHM-branded clothing stores may make sense. But a range of low ... s Escape Routes, a new phenomenon emerges - the launch of a magazine as part of a range of branded ...

Carlton nets sponsors for digital TV

27 Sep 1999 | by RACHEL MINTER

to build client trust of digital channels and to promote ONdigital....Carlton Digital Sales has secured a series of sponsorship deals for the coming months in a move to build client trust of digital channels and to promote ONdigital. Merlin, one of the UK s biggest leisure companies and owners of the London Dungeon, will sponsor Carlton s Home and Alone ...

C4 joins Malibu for MoBo black music awards broadcast

27 Sep 1999 | by LEXIE GODDARD

Channel Four has teamed up with the spirit brand, Malibu, which will sponsor its broadcast...Channel Four has teamed up with the spirit brand, Malibu, which will sponsor its broadcast ... by a celebrity party, where award winners will be interviewed. Alison Ashworth, UK brand ... , the music scene and its brand heritage, which has its roots in the Caribbean. ...

ANALYSIS: SALE OF THE WEEK

27 Sep 1999 | by MARK TUNGATE

Getting a brand called Escape into a travel magazine seems like a no-brainer. But Conde Nast...Getting a brand called Escape into a travel magazine seems like a no-brainer. But Conde Nast Traveller s trick was to run a creative spot for the Calvin Klein fragrance in the week that the magazine s rival, Emap Elan s Escape Routes, hit newsstands. Sure, the new title ran an Escape ad, but it was a ...

ANALYSIS: HOW TO SELL TO ... Enyi Nwosu - Take Optimedia’s group account director down to Rio. By Lexie Goddard

27 Sep 1999 | by LEXIE GODDARD

of premium brands including L Oreal Parfums et Beaute, owner of Lancome and Helena Rubinstein; Prestige ... selling space. Building relationships is what the business is all about now, he explains. Sales ...

MEDIA ANALYSIS: FORUM - Will the last boss to leave please turn out the lights? Alasdair Reid asks how high-profile defections to new media will affect traditional business

27 Sep 1999 | by ALASDAIR REID

- the idea being that you build up a company overnight and sell it before anyone notices that, behind ... brand communications at Allied Domecq, comments: ITV tried everything it could to slow down ...

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