The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... ). Both brands were formerly held by Bell Pottinger Public Relations. Three agencies pitched for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport ...
the marketing programme fulfilled its aim of getting the brand name recognised. The 2001 integrated ... is set to diminish, Rutland said. 'The brief will be to take the Marbles brand value forward ... brand as an internet-safe credit offering late last year. ...
strategy. Youth and lifestyle agency Third Planet already works for skateboard-clothing brand Vans ... in snow/skateboarding. 'It is essential for agencies and brands working with boardsports to have a ...
Band and Brown has appointed former Norwich Union brand advertising and sponsorship manager Donna...Band and Brown has appointed former Norwich Union brand advertising and sponsorship manager Donna Barker to the new post of client services director. Barker reports to Norwich office MD Patrick Peal and to agency CEO Nick Band in London. ...
s new corporate brand identity, which centres on the theme of net.confidence. Bull s net ... in the digital and e-commerce arenas. This branding campaign will concentrate on associating Bull with the e ...
dishes, said Williams. It will also be working to build the Mission brand. Although ...
be found at loveyourskin.com, a web site that went live on 1 July, to complement Persil's Non-Bio brand ... aims to extend the concept of the brand's skin-care qualities into an on-line magazine aimed at women ... - presumably communicating the natural, caring aspects of the Non-Bio brand. The home page divides ...
eye on the plans by Haymarket to launch a site called Brand Republic aimed at readers of its marketing ...
Haymarket Group, the publisher of PRWeek, is launching an online service for PR, marketing and advertising professionals. The business-to-business portal, to be known as Brand Republic, will also carry marketing and media news from the publisher's relevant titles in addition to daily news feeds. The service ...
-loved confectionery brand Quality Street. There was no pitch, with the agency being recommended on the strength ... was handled in-house, but Nestle is revitalising the brand with a new ad and sponsorship campaign ... , and ties in with the advertising campaign. Quality Street brand manager Nicole Broerse said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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