and offline brands....LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly ... . Their intuitive understanding of our brands and the demands placed upon them was impressive.” ...
LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) UK mobile phone group Vodafone has agreed to buy Eircell - the Irish mobile phone business owned by Ireland s national telecoms company, Eircom - in a deal worth 2.6bn. The purchase, which is understood to be the biggest Irish corporate takeover to date, cannot be completed until ...
LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
LONDON (Brand Republic) - Supermarket chain Sainsbury s has sold its Homebase DIY business in a deal worth 969m. The company s existing Homebase stores will go to venture capitalist Schroder Ventures for 750m, and the remaining sites, which were built for Homebase stores but are currently ...
business, as it looks to offer fans new services and build the Team England brand....The Football Association is talking to direct marketing agencies about its England Members Club business, as it looks to offer fans new services and build the Team England brand. The FA s move ... . Through the Members Club we will aim to build that support, he said. Both Barber and brand manager ...
for Marketing's Brand Manager of the Week, of course. What would be your dream brand to work on and why ... work-related trip? A branded hot-air balloon PR campaign in Denmark - including landing in a Danish ...
This week's mystery brand originated in 1960 in the UK via the Albion Toiletries company ... manufactured in Corby, Northants. Brand X was acquired in 1988 by Smith & Nephew, and passed on to Accantia ... white and green packaging. The brand was originally targeted at families, and moved to target women ...
national cult figure. The ad, which breaks on December 27, aims to build on previous work promoting...British Gas Services will next week unveil the new ad in its campaign to make Jake the Penguin a national cult figure. The ad, which breaks on December 27, aims to build on previous work promoting the brand s central heating services. It features Jake speaking to the camera while snow falls on his head ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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