One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...
. Callserve, which allows its partners to offer own-brand telephone services, is increasing its direct ... -European company claims to allow its clients, which include leading internet service provider brand World Online ...
. Margaret Burke, One2One s general manager of brand development and communications, was unavailable ... to develop ways of successfully supporting the One2One brand advertising, which is handled by Bartle Bogle ...
Financial marketing and business development director. We will build a marketing database next year ... and build detailed data profiles. ...
LONDON (Brand Republic) - The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m. Deutsch, which is the last of the big US independent agencies, will remain as a ...
agencies like his own to invest the money they have in building up internet and e-commerce skills ... people in the area, and the high price tags they carry. 'The classic route is to build or buy,' he says ... venerable brands in below the line, has changed its name this year to Impiric. This is intended ...
to accelerate its brand-building and relationship marketing activity below-the-line....to accelerate its brand-building and relationship marketing activity below-the-line. The German luxury car ... in 1999 to act as a consultant for the Porsche brand (Marketing, June 3 1999). Porsche, whose headquarters are in Stuttgart, has not undertaken any sustained brand advertising in the UK for about six years ...
Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine...Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...
-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build...Primary Direct, the insurance company, has hired Intermarketing and Communications to devise a two-part direct marketing campaign. The firm, which has about 250,000 customers, will use DM to build relationships with affinity partners. It will aim its communications at an ABC1 audience. ...
The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital...The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters