and offline brands....LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly ... . Their intuitive understanding of our brands and the demands placed upon them was impressive.” ...
LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) UK mobile phone group Vodafone has agreed to buy Eircell - the Irish mobile phone business owned by Ireland s national telecoms company, Eircom - in a deal worth 2.6bn. The purchase, which is understood to be the biggest Irish corporate takeover to date, cannot be completed until ...
LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
LONDON (Brand Republic) - Online games retailer Gameplay reported strong year-on-year sales growth yesterday, prompting its share price to leap by 11.5% this morning. The company said revenues for the half year ended January 31 were expected to exceed 40m in spite of current technology market trends ...
LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
LONDON (Brand Republic) - Supermarket chain Sainsbury s has sold its Homebase DIY business in a deal worth 969m. The company s existing Homebase stores will go to venture capitalist Schroder Ventures for 750m, and the remaining sites, which were built for Homebase stores but are currently ...
LONDON (Brand Republic) - News and information company Reuters has scrapped plans for a retail version of its online brokerage system Instinet. The company’s share price fell 76p to 11.92 yesterday ... business, allowing third-party retail brokers to licence and use it under their own brand-names. www.reuters.com ...
LONDON (Brand Republic) - Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year. The company is believed to be bidding for cable TV rights only and is offering a much smaller amount ...
LONDON (Brand Republic) - Internet incubator NewMedia Spark has written off more than 45m from the value of its investments, because of the turmoil in the internet sector. The company, which announced its interim results yesterday, now values its investments at 120m, a fall of 30%. Most of the write ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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