to remove filtersBBC unveils White City regeneration
19 Dec 2000 | by MediaWeek
metres of accommodation in eight new buildings, just a few hundred yards from BBC Televison Centre ...
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Camelot signs deal with Freeserve
20 Dec 2000 | by MediaWeek
tickets on the web. Freeserve will also create a new co-branded National Lottery site and the deal ... later stage. “This deal further demonstrates Freeserve’s ability to provide well-known brands ...
C5 signs ShopSmart deal
18 Dec 2000 | by MediaWeek
Channel 5 has signed a multi-million pound sponsorship deal with ShopSmart.com, which will see the shopping site sponsor the broadcaster’s evening movie slot for a year. The deal, brokered through MediaCom TMB, builds on the success of the current sponsorship, which has run throughout 2000. Adult awareness ...
VNU in ACNielsen takeover
18 Dec 2000 | by MediaWeek
VNU has acquired data analyst ACNielsen in a deal valued at $2.3 billion (£2 billion). The acquisition, expected to be completed early next year, reunites the ACNielsen brands after VNU purchased Nielsen Media Research last year. VNU said ACNielsen was an excellent fit with its own marketing ...
Rennie backs Xmas on ITV
14 Dec 2000 | by MediaWeek
sponsorship to drive brand awareness at crucial sales periods.” Paul Chard said: “The fit between Rennie ...
Attic links with ITV to launch cd:uk magazine
14 Dec 2000 | by MediaWeek
on the fact that the brand is already established and we have exclusive access to stars on the show,” said ...
Taking the controls of Auntie’s number one
14 Dec 2000 | by MediaWeek
channel possible and the job of the next person is to build on that. It is a bit like being a runner in a ...
Kent gets top job at Universal
13 Dec 2000 | by MediaWeek
the entire brand-building and communications process.” ...
Rennie sponsors Xmas on ITV
12 Dec 2000 | by MediaWeek
Pharmaceutical giant Roche is to sponsor Christmas ITV in a £750,000 deal. The sponsorship package, for Roche’s Rennie brand, will cover up to 30 programmes during the Christmas schedule, encompassing films, drama and entertainment. The sponsorship is one of the first under the new ITC code ...
White stuff helps 24/7 open all hours
07 Dec 2000 | by MediaWeek
– the importance of brands, of energy and focus. We will focus on building stronger partnerships with our key ... the recent decision by 24/7Media to resign around 25% of its clients to refocus on building stronger ... . There was a much more sophisticated client approach and the desire to build long-term relationships.” A move ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
