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the second phase proved just how powerful sponsorship can be in building both awareness and a meaningful ...
. Former Mars European brand development manager Zoe Moore has been hired as head of marketing at BBC News. Reporting to James Thickett, who heads marketing for the BBC s new genre brands group, Moore ...
next year under the brand name Peeled, developed by Interbrand Newell and Sorrell, had aimed to provide ...
Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks. Kraft, whose brands in the UK include Dairylea, Philadelphia, Kenco and Maxwell House, has re-appointed Zenith Media to handle its UK business ...
. Not only trendy youth brands resort to these playful tactics. For its 20th anniversary, Absolut has created ...
LONDON (Brand Republic) - Scottish Radio Holdings has confirmed that it is in talks with a potential buyer, widely believed to include Scottish Media Group. Shares in Scottish Radio Holdings, which owns Radio Clyde and newspapers in Scotland and Northern Ireland, jumped 6.6% to 1,710p yesterday ...
advertising, having appointed St Luke s to a branding task last month. MacKenzie said: I am delighted ...
-mails. It will be the first such colour device on the market According to MMS, Nokia s top brand supported by advertising ...
LONDON (Brand Republic) - Sir Richard Branson is to delay his decision on legal action against the National Lottery Commission, after losing his fight to run the National Lottery. Sir Richard yesterday left the UK for the Caribbean island of Necker to spend Christmas with his family, and will delay his ...
build. However, you will need to factor in the cost of other items such as the design and content ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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