This week's mystery brand originated in 1960 in the UK via the Albion Toiletries company ... manufactured in Corby, Northants. Brand X was acquired in 1988 by Smith & Nephew, and passed on to Accantia ... white and green packaging. The brand was originally targeted at families, and moved to target women ...
budgets and brand-building requirements, there is no substitute for TV spots. Just ask B Q. TOP TV ... ad awareness. The first shows how the brands have done in recall over the year as a whole, while ... largely reflects media muscle; a brand with many new ads over the year will be surveyed more often ...
LONDON (Brand Republic) – The Body Shop has severed its contract with its internet partner, troubled Japanese internet investor Softbank, in a move which will bring the retailer’s website in-house. The ethical cosmetics and toiletries retailer will pay 6m for Softbank’s 24% stake in the joint venture ...
to schools. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
and its PR efforts must go beyond merely building a brand and having credible coffee. It must also look ... away in the near future - with everyone from Marks s plan of attack as reinforcing the brand s Italian ...
LONDON (Brand Republic) – US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout. The company, famous for its use ... company Intimate Brand. The chain has a small presence in the UK. Some retail insiders claim Victoria ...
The convergent media company 4i has been appointed the lead brand design consultancy for the new...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
appointment as sole agency. The consultancy is due to take over PR for top brands - including Immac ... . The agency, led by MD Gary Freemantle, handled PR for Benckiser's flagship brands Vanish and Finish ...
LONDON (Brand Republic) – Around 1bn has been wiped off the value of the top three UK tobacco ... and Drum brands, was the hardest hit, with shares falling by 38p to 704p. Second was British American Tobacco whose shares fell 25p to 477p. Gallaher, which owns the Hamlet cigar and Silk Cut cigarette brands ...
The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... ). Both brands were formerly held by Bell Pottinger Public Relations. Three agencies pitched for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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