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TIME Group to run in-house PR team

marketing function and facilitate a brand-building campaign,' said Phillipson. Bramwell and Reed ... wants to capitalise on its brand potential as it expands its stores and services,' said Bramwell, who ... . The pair are also expected to oversee the expansion of the firm's mobile phone brand TIMEtalk, which ...

Flannagan joins Advocacy Online to head comms

the quality of life through political and public activism. I will be responsible for building ... the Diabetes UK re-branding. AO is planning a US launch in 2001. ...

MEDIA E-BUSINESS: E-business cuts its teeth in magazines - While 'e-business' is a marginally more specific term than 'technology', it remains a catch-all for a variety of sins

, although we hope to build the female part. For example, we have a significant readership in advertising ...

MEDIA: AOL UK takes on group director

to identify and develop synergies in editorial content across AOL's three main brands: AOL itself, CompuServe ... . 'We are a multiple-brand company and each brand has a different voice, tone, style and rationale in content terms. Anne has oversight across the people that control the brands - she is not replacing ...

Porter Novelli handed Novell's UK PR account

at Porter Novelli International (PNI) and its fellow Omnicom brand, hi-tech specialist Copithorne ...

BORDER LINES: Johnson King wins Sophos account

, based in Munich, aims to build awareness of Sophos as the leading provider of corporate computer virus..., based in Munich, aims to build awareness of Sophos as the leading provider of corporate computer virus ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

by building up specialisations and writing for a broad range of titles. With technology offering them fast ... in responding is more likely to have their material used. The key is building relationships and learning how ...

TCG wins pounds 300k deal for UK virtual assistants launch

from cyberbabe to dinosaur - builds up knowledge of a particular person, and can be programmed ...

STOP PRESS: Coca-Cola to be usurped as brand king

Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research...Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...

Logistics force Jungle.com to close press office

-strong team there and reports to Singleton. The brief is mainly media relations. We are building ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.