to remove filtersMEDIA: Siemens extends film links with BSkyB
21 Dec 2000 | by POPPY BRECH
the second phase proved just how powerful sponsorship can be in building both awareness and a meaningful ...
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Vodafone in talks with Benetton over F1 deal
21 Dec 2000 | by MARK KLEINMAN
first association with the sport. The mobile phone brand is understood to have held preliminary talks with the Benetton team about a deal that would see its branding appear on the cars driven next ... platform for raising brand awareness. The global group has interests in mobile communications networks ...
MARKETING MIX: News of the world
21 Dec 2000
. Not only trendy youth brands resort to these playful tactics. For its 20th anniversary, Absolut has created ...
RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch
07 Dec 2000 | by TANIA MASON
promotions, internet and WAP activities, magazine advertising and branding, below-the-line marketing and PR. It also gives Vodafone exclusive branding rights to Classic Events, the station s extensive guide ... . Vodafone s commercial managing director, Paul Donovan, said the deal would build and maintain awareness ...
CAREERS: Company CV
30 Nov 2000
to MMS, the top brand supported by advertising in the year to March 2000 was BT Cellnet Internet Service ...
EDITORIAL: Technology boosts marketers' power to promote brands
23 Nov 2000 | by CRIAG SMITH, Editor
brand, offer an added-value service of pop gossip, build a valuable database of readers through ... building campaign to target the title's core readership of teenage girls. By using a medium ...
NEW MEDIA NEWS IN BRIEF
23 Nov 2000
(EPG). Britannic Assurance, Chelsea Building Society, Dreamworks, FilmFour, Goldfish and Legal...NTL has named the first raft of advertisers for its digital terrestrial Electronic Programme Guide (EPG). Britannic Assurance, Chelsea Building Society, Dreamworks, FilmFour, Goldfish and Legal & General will run microsites and banner activity on the EPG. The service, which launched at the end ...
MEDIA NEWS IN BRIEF
23 Nov 2000
brand campaign. Existing local agencies will continue to buy campaigns by country, while Carat...Vodafone has appointed Carat International as its pan-European media planning agency for a major brand campaign. Existing local agencies will continue to buy campaigns by country, while Carat will handle buying of international media. The move follows McCann-Erickson's appointment last month ...
CAREERS: Company CV - Orange
23 Nov 2000
average. Orange was previously the brand name of the communications network launched by Hutchison ...
St Luke's grabs BT lead agency prize
17 Nov 2000 | by JENNY WATTS
overall brand and communication strategies going forward. We liked the St Luke s presentation best ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
