LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
LONDON (Brand Republic) - British Airways has left out its major European rivals from a shortlist of potential buyers for Go, its budget airline. According to newspaper reports, BA drew up the shortlist from about 30 interested parties, but is understood to have ruled out main rivals such as Air France ...
its brand....Travelcare, the Co-op-owned travel agency, is launching an ad campaign over Christmas to reposition its brand. The ad, through Partners BDDH, uses the Thunderbirds in the travel agent s first ... : This campaign underlines the strength of the brand s positioning within a market where consumers struggle ...
It s not often that major blue-chip brands will climb into bed with one another. However, nine...It s not often that major blue-chip brands will climb into bed with one another. However, nine ... , it could be hard to keep the portfolio of high-profile brands happy while simultaneously co-operating on one definitive online brand. However, the habits of the fickle online consumer will surely dictate ...
LONDON (Brand Republic) – British Airways Holidays and Thomas Cook Holidays are joining forces with a 50:50 venture, which will merge the two holiday businesses. The new operation will be headed up by Simon Laxton, currently managing director of Thomas Cook Holidays, a division of German travel giant C ...
LONDON (Brand Republic) – Fresh from its legal wrangling with Irish discount airline Ryanair, British Airways is facing a damages claim from EasyJet, the Luton-based low-cost operator. EasyJet wants compensation for the alleged subsidy to BA’s own low-cost operator, Go. Previously EasyJet sought a court ...
LONDON (Brand Republic) – William Shatner, the former Star Trek star, is thought to have parted company with Priceline.com, the online retailer which allows consumers to name their own price for airline tickets and hotel rooms. Shatner has acted as the advertising spokesman for Priceline.com since its ...
LONDON (Brand Republic) – United Airlines is to ask its two roster agencies, Fallon Worldwide ... said the airline wanted to build a long-term relationship with a single shop and communicate the United brand in a consistent way. Billings for the winning agency could also increase if United’s acquisition ...
LONDON (Brand Republic) - A US federal judge has dismissed the bulk of a trade secrets lawsuit filed against online bidding company Priceline.com by Marketel International. In 1990, Marketel asked Priceline’s founders to invest in its start-up BookIt, which used phones and fax machines to allow people ...
for the other page to download. Brands including British Airways, BT and Mercedes-Benz have already run ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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