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Manchester Evening News to build Channel M sales team

31 Jan 2000 | by RACHEL MINTER

market and brand advertisers, she said. I am in talks to secure sponsorship deals with national ... advertisers a refined youth market so brand effectiveness can have the maximum impact. Although ... , with experience of negotiating with national brand advertisers, to join the Channel M team ...

Emap builds team to sell Broadcast’s Produxion website

31 Jan 2000 | by GREG HUGHES

Emap Media, publisher of Broadcast, is creating a sales team to work on its online venture, Produxion.com.

First generation sites enjoy higher brand awareness

31 Jan 2000

First generation internet brands enjoy much higher brand awareness than newer dotcoms, despite...First generation internet brands enjoy much higher brand awareness than newer dotcoms, despite ... only prompted brand awareness with a spend of only 700,000 on advertising in 1999. Amazon followed Yahoo with 28 per cent brand awareness. Although its ad spending was higher it spent still spent a ...

First generation sites enjoy higher brand awareness

31 Jan 2000

First generation internet brands enjoy much higher brand awareness than newer dotcoms, despite...First generation internet brands enjoy much higher brand awareness than newer dotcoms, despite ... only prompted brand awareness with a spend of only 700,000 on advertising in 1999. Amazon followed Yahoo with 28 per cent brand awareness. Although its ad spending was higher it spent still spent a ...

Glittering Prizes: Your magazine wants to hold an awards ceremony - and you’ve got to sell it to the punters. Rob Gray finds out how it’s done

31 Jan 2000 | by ROB GRAY

launched their own awards ceremonies have found them to be highly effective brand-building devices...launched their own awards ceremonies have found them to be highly effective brand-building devices ... to allow the magazine to add value in a number of ways: to its own brand, the sector it serves ... to be done as a brand extension, says Adam Lockhart, former commercial manager on Ministry, who has just ...

Media Analysis: Brand Spend Analysis - Barclaycard is spending pounds 40m a year to defend its

31 Jan 2000 | by COLIN GRIMSHAW

of more than pounds 40 million - an impressive war chest with which to defend its brand. While ...

IPC Southbank appointments boost ad activity

31 Jan 2000 | by COLIN GRIMSHAW

Claire, Marie Claire Health s Journal and building a team to pull in big-spending beauty clients....IPC Southbank is stepping up its advertising sales activity by hiring ad managers for Nova, Marie Claire, Marie Claire Health s Journal and building a team to pull in big-spending beauty clients. Ex-Radio Times head of client sales Georgia Lacey will head the five-strong business ...

UK internet travel firm seeks global agency

31 Jan 2000

account to develop its online and offline brand ahead of its launch later this year....UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year. The move follows its appointment public relations firm Shandwick in the UK and Spain and Business Press in Italy ...

UK internet travel firm seeks global agency

31 Jan 2000

account to develop its online and offline brand ahead of its launch later this year....UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year. The move follows its appointment public relations firm Shandwick in the UK and Spain and Business Press in Italy ...

Emap Esprit Network to recruit sales team

31 Jan 2000 | by COLIN GRIMSHAW

Emap Esprit Network, the new name for Emap s recently merged trade and consumer health brands...Emap Esprit Network, the new name for Emap s recently merged trade and consumer health brands, is recruiting an advertising director and sales team, and has announced a number of executive appointments. The group, which combines trade titles such as Nursing Times and Therapy Weekly with consumer magazines ...

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