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SRH fights Real rival with new programmes

21 Dec 2001 | by MediaWeek

but offers a genuine through the line branding experience. "Energy drinks, alcohol, mobile phones, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation ...

Daewoo to kick off 2002 with £3m ad blitz

20 Dec 2001 | by Jennifer Whitehead,

to Daewoo's pan-European account. If you have an opinion on this or any other issue raised on Brand ...

Cranks says goodbye and
Paddington says 'wicked'

20 Dec 2001

for a younger generation, writes Jennifer Whitehead in this week's Brand Watch....rebuild a stronger brand." This one goes out to the Paddington Massive... Paddington Bear has had ... obsession with brands, pictured sporting a Nike hat, drinking Coca-Cola and carrying a trendy Motorola phone ... . Royalty was doing its bit for brands this week. Carphone Warehouse became the first mobile telephone ...

Saatchi & Saatchi loses £18m
Lloyds TSB account

20 Dec 2001 | by Gordon MacMillan and Jennifer Whitehead,

aspirations -- last year it abandoned its online brand Evolvebank. Recent work by Saatchis this year ... other issue raised on Brand Republic, join the debate in the Forum here . ...

AT&T and Comcast merger creates
cable TV giant

20 Dec 2001 | by Claire Billings,

. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

MARKETING MIX: A brand for the weekend, sir?

20 Dec 2001

Far be it for Mix to interfere with the business strategy of Marketing's readers, but for all you brand-owners out there, the opportunity of using your product name in the contraceptives market ... invites readers to write in with their own suggestions as to which brand straplines could be feasibly ...

MARKETING MIX: I'll name that brand in one

20 Dec 2001

This week's mystery brand was originally found in liquid form. It was invented in Germany in 1840 and introduced to the UK in 1865, becoming a registered trademark in 1899. In 1908, Brand X was the official caterer at the London Olympics. In 1911, Captain Scott took Brand X ...

MARKETING MIX: Brand manager of the week - Nicola Dodd, KP Snacks

20 Dec 2001

Name Nicola Dodd Age 27. Job title Brand manager, The Real McCoy's, KP Snacks What ... would be your dream brand to work on and why? I would love to work on a wine brand to learn more ... brand managers have been on. Who is the business person you most admire and why? Bob ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

20 Dec 2001 | by SUZY BASHFORD

known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ... and a piano that plays itself. The Harrods brand needs to start talking the same language as those young people with deep pockets. Start behaving more like an entertainment brand by offering ...

Centrica names chief for SME push

20 Dec 2001 | by MARK KLEINMAN

business division, which is aimed at building the group's brands among small- and medium ... significant development for Centrica, which has focused most of its efforts on building the AA, Goldfish and British Gas as consumer brands. Henderson's brief will be to explore strategic opportunities ...

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