Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels ...
BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year ... would be to appoint a direct marketing agency to communicate the brand and its offering to consumers ...
Apollo venues in a tie-up that also gives the brand naming and pouring rights at concert tours ... , to build the site. The site at redt.com draws on Tennant's affiliation with the music industry through ... initiatives to support its music sponsorship drive. Carling's push to associate the brand with music ...
with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands ... '. According to Deborah Cutler, Cahoot head of brand marketing and acquisition, the ads "support the way we want to develop the Cahoot brand as we move out of the initial launch and awareness phase". The ads ...
SceneOne, Flextech's e-commerce entertainment brand, has teamed up with Umbro.com in an exclusive deal to sell official Umbro Mean Machine movie merchandise on the SceneOne shop on SkyActive. The movie, which stars Vinnie Jones, opens in cinemas across the UK on December 26. ...
Overture, the pay-for-performance search engine, has signed up Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season. The addition of the high street brands takes Overture's paying advertisers to more than 3000. ...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site ... . "We want to understand consumer expectations and perceptions," said Tim Barkey, brand manager ...
to this site for in the first place, his music. Now you have the Mick Jagger brand. Things do take a ...
their existing names until a new name and branding can be agreed. The client base of the merged company ... have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
's largest shareholder. If you have an opinion on this or any other issue raised on Brand Republic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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