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McCann-Erickson parts with £213m Reckitt Benckiser account

Interpublic acquired True North, which owns FCB Worldwide, during the summer. FCB Worldwide handles Reckitt Benckiser rival SC Johnson's worldwide business. McCann handled Reckitt brands ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.