on the direct marketing for the brand....& Mather. M&C will work on brand repositioning, and ehsbrann will concentrate specifically ... repositioning strategy for the AA brand," she said. ...
-backed rescue deal. 5. Coca-Cola Think one thing, then do another. The biggest world brand ... brand name for all its 80 markets has left a generation of housepeople in complete confusion ...
to build brand awareness while supporting community initiatives. Media planning and buying: PHD ... the TV advertising teasers got really annoying, the ambient element worked well in building ... -up the relaunch of an old brand. The only disappointment was to find the usual broken phone when you opened ...
1. Louise Jones, the brand planning director at PHD. Last year's media planning Who's Who was dominated by a bunch of old gits like Jonathan Durden, who wouldn't recognise a media plan if it sneaked ... . Recognised as a true star within the media fraternity, Edwards has yet to build a wider profile ...
will give 500 to anybody who generates a brand positioning for O2 that we sell to the client ... . From mid-November there will be a new brand called O2 which replaces all the existing brands owned by BT Plc (such as BT Cellnet and Genie plus its brands in Ireland and Germany and Holland). We ...
brands with a delectable 1 billion global spend. DDB won a place on the Unilever roster as a result ... , the digital account for the software giant. 7. Vodafone's 250 million global branding drive turned out ... 's acquisition of FCB. That network stands to lose brands such as Tropicana and Quaker Oats. 9. Shell ...
. 4. Tango 'conference' Humorous ad but fits the Tango brand perfectly. A boring conference ... design. A really simple but effective way of building awareness of Orange's Answer Fax service ...
tractor. And that doesn't include the tales we didn't have room for. Such as Mike Anderson's team-building ...
as a true running brand. The creative features local artists developing their interpretation ...
-scale pitch and major brand rethink, by pulling out all the stops. The animated Tetley Teafolk weren't so ... on the global pitch, however, to W&K. 9. Bartle Bogle Hegarty held on to Gordon's Gin despite the brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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