This week's mystery brand was originally found in liquid form. It was invented in Germany in 1840 and introduced to the UK in 1865, becoming a registered trademark in 1899. In 1908, Brand X was the official caterer at the London Olympics. In 1911, Captain Scott took Brand X ...
Far be it for Mix to interfere with the business strategy of Marketing's readers, but for all you brand-owners out there, the opportunity of using your product name in the contraceptives market ... invites readers to write in with their own suggestions as to which brand straplines could be feasibly ...
Name Nicola Dodd Age 27. Job title Brand manager, The Real McCoy's, KP Snacks What ... would be your dream brand to work on and why? I would love to work on a wine brand to learn more ... brand managers have been on. Who is the business person you most admire and why? Bob ...
known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ... and a piano that plays itself. The Harrods brand needs to start talking the same language as those young people with deep pockets. Start behaving more like an entertainment brand by offering ...
business division, which is aimed at building the group's brands among small- and medium ... significant development for Centrica, which has focused most of its efforts on building the AA, Goldfish and British Gas as consumer brands. Henderson's brief will be to explore strategic opportunities ...
Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels ...
the brand over the next 12 months. M 30m direct marketing business, focusing on membership recruitment and building relationships with customers. Earlier this month, the AA signed a 4m deal ... of Centrica's plans to make the AA brand more relevant to motorists, and will be followed by the launch of a ...
BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year ... would be to appoint a direct marketing agency to communicate the brand and its offering to consumers ...
Right Choice Category Management Programme and designed to build this category," says brand controller ... than being led by the development technology," says Chris Gowar, Design Bridge's head of brand ... , with manufacturers looking to milk existing brands to make brand extensions. In terms of launch strategies ...
Apollo venues in a tie-up that also gives the brand naming and pouring rights at concert tours ... , to build the site. The site at redt.com draws on Tennant's affiliation with the music industry through ... initiatives to support its music sponsorship drive. Carling's push to associate the brand with music ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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