but offers a genuine through the line branding experience. "Energy drinks, alcohol, mobile phones, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation ...
Mobile and email marketing service provider MindMatics has won a contract from T-Motion to build up a text message based, permission marketing service. T-Motion, the mobile online services arm of T-Mobile International, now offers advertisers a permission based marketing service, based on text ...
to his remit. And Steve Sutherland, brand director on NME, is to be promoted to the new role ...
of building a worldwide brand representing outdoor advertising, radio and live entertainment," said Clear ... from January as part of a strategy to unify the brand on a global basis, following a series of international acquisitions. Although More Group's three brands - Adshel, More O'Ferrall and Taxi Media ...
recruitment network, combining its online and print brands to offer advertisers targeted cross-media solutions ... through the trusted brands of our market leading titles." A shaky online recruitment market forced ... . VNU absorbed the brand back into its UK business and is now using the technology to power the career ...
Insurance company Admiral is to sponsor Carlton's London regional weather bulletins on ITV1, in a deal thought to be worth up to £1m. The sponsorship will run for a year from January 2002 and will involve advertising highlighting several of Admiral's brands, including Diamond and elephant ...
Paul Curtis, Managing director of Viacom Brand Solutions What's your response ... brands that cater for both specific musical tastes and more mainstream requirements. Essentially, we ... ' hearts and minds. As far as advertising sales is concerned, fully exploiting media brands will come ...
All Response Media has cleaned up with £1m of new business, winning the media planning and buying task for vacuum cleaner brand Oreck. Owned by Integrity (Europe), Oreck produces a range of cleaning products and has employed the direct response agency to generate sales of its vacuum cleaners. A ...
Street , which interchanges its brands, P G are pushing just one product. Viewers get bored very quickly ...
InStyle: reporting to Tim Brooks Responsibility for Wallpaper Group and InStyle is to move to IPC Media following the group's takeover by AOL Time Warner. While remaining in Time's offices, the two brands will now report directly to managing directors within IPC. InStyle , Time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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