FA weighs £15m sponsor deal for national stadium
20 Dec 2001 | by MARK KLEINMAN
sponsor has been ruled out because of likely opposition from fans. But a brand or collection of brands ...
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MARKETING MIX: News of the world
20 Dec 2001
, in other words. This is especially noticeable among tea brands. So-Ken-Bi-Cha, a brand of oolong ... , inviting consumers to enjoy an altogether more spiritual cuppa. The Maru-cha tea brand has adopted ...
New ad campaign for Nescafe
20 Dec 2001
Nescafe is unveiling a new advertising campaign in the New Year as part of its 30m relaunch of flagship brand Nescafe Original. Created by McCann-Erickson, the first execution, called 'Hairy Old ... the brand as more relevant to 16- to 24-year-olds through the message that Nescafe Original's full ...
NEW MEDIA: Copella launches site to extend its appeal to young
20 Dec 2001
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site ... . "We want to understand consumer expectations and perceptions," said Tim Barkey, brand manager ...
STOP PRESS: Fiat Punto launches ads for Christmas
20 Dec 2001
Fiat Punto kicks off a 4m ad campaign through D'Arcy on Boxing Day to boost its brand image as a fun and feisty car. The ads feature a passionate argument between a couple and use The Human League's Don't You Want Me Baby? as the background music. ...
MEDIA BRIEFS: MTV Networks to launch ad campaign for VH1
20 Dec 2001
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created ...
DIRECT: Quantum hands energy work to Haygarth Group
20 Dec 2001
and campaigns, including brand strategy, advertising, PR, direct marketing, promotional marketing, design ...
DIRECT BRIEFS: Domino's Pizza and Hard Rock Cafe sign up to buy and fly!
20 Dec 2001
Domino's Pizza and Hard Rock Cafe have become the latest brands to sign up to the buy and fly! loyalty scheme, joining a portfolio that includes Orange, Npower, OK! and Diners Club. Buy and fly!, which launched last year as a rival to Air Miles, includes partnerships with 16 airlines, including ...
MEDIA CHOICE: Coca-Cola advent calendar
20 Dec 2001 | by PAUL FAIRBURN, Managing director, Chrysalis Radio Midlands
-Cola wins. The Midlands has featured big posters before, such as the Ford Mondeo building-wrap near ...
DIRECT: Nicorette in 'quit smoking' DM
20 Dec 2001 | by MARK KLEINMAN
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions ... premise as the calendar, with would-be quitters receiving tips each day. Brand advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
